Director of Marketing and Sales

$75,000 - $75,000/Yr

Lcs - Richmond, TX

Full-time - Mid Level

Richmond, TX

Professional, Scientific, and Technical Services

About the position

When you work at The Delaney at Parkway Lakes, you have a front-row seat to the amazing life stories of the wisest people on earth. This position is responsible for developing and implementing marketing and sales programs to ensure maximum occupancy and revenue levels are achieved for the Community. The Director of Marketing & Sales will play a crucial role in the organization by focusing on hospitality and senior engagement, making a significant impact on the lives of residents and their families. This role is not just about filling vacancies; it’s about creating a vibrant community where seniors can thrive. The Director will work closely with the management team to develop and implement strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic, and sales. This can include community events, educational seminars, professional networking, advertising, and public relations. The Director will also handle and coordinate all aspects of the sales process, from inquiry calls and cold calling to conducting tours and follow-up communications. It is essential to ensure that the community staff identified as back-up for inquiries and tours is up-to-date and that the inquiry process is handled properly at all times. The role requires compiling a weekly marketing report for delivery to corporate, capturing key data on inquiries, and logging it into lead management software within 48 hours of inquiry to maintain constant contact with potential residents. This position offers a starting salary of $75,000 per year based on experience, along with bonus opportunities. The ideal candidate will be an enthusiastic, compassionate senior care professional who is passionate about hospitality and senior engagement.

Responsibilities

• Achieve maximum occupancy and revenue levels by maintaining and building at or above budgeted monthly occupancy.
• Handle and coordinate all aspects of the sales process including inquiry calls, cold calling, conducting tours, follow-up calls, and closing the sale.
• Ensure community staff identified as back-up for inquiries/tours is up-to-date and that the inquiry process is handled properly at all times.
• Work closely with the management team to develop and implement strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic, and sales.
• Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
• Capture key data on inquiries and log it into lead management software within 48 hours of inquiry to ensure all inquiries are documented.
• Schedule next steps for all existing inquiries in the software system to maintain constant contact.

Requirements

• Bachelor's degree with emphasis in marketing/sales preferred.
• Minimum five (5) years' experience in marketing and sales and/or knowledge of the senior living industry.
• Management experience preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance