Director of Marketing/Assistant Athletic Director of Marketing

Stony Brook University - Stony Brook, NY

Full-time - Mid Level

Stony Brook, NY

Educational Services

About the position

The Director of Marketing for Stony Brook Athletics is responsible for developing and executing a comprehensive marketing plan to enhance the brand and increase fan engagement for all athletic teams. This role involves overseeing digital and social media strategies, managing game-day experiences, and collaborating with various departments to promote attendance and ticket sales. The Director will also manage a marketing budget and supervise a team, including graduate assistants and student workers, while reporting to the Deputy AD.

Responsibilities

• Support the development and execution of a comprehensive marketing plan for Stony Brook Athletics.
• Implement a digital and social media plan to enhance the Athletics brand.
• Oversee the execution of game-day experiences and fan engagement initiatives.
• Develop and implement marketing and creative content plans to maximize social and digital media impact.
• Coordinate promotional activities for 18 intercollegiate programs and achieve ticket revenue goals.
• Manage a marketing budget and prepare budgetary recommendations.
• Steward corporate partnerships and ensure proper execution of agreements.

Requirements

• Bachelor's degree (foreign equivalent or higher).
• Three (3) years of full-time experience in marketing.
• Supervisory experience.

Nice-to-haves

• Advanced degree (foreign equivalent or higher).
• Experience with Microsoft Office and/or Google Suite.
• Experience with desktop publishing software.
• Experience working in higher education.
• Experience in collegiate and/or professional sports marketing.
• Experience with social media platforms such as Twitter, Instagram, and Facebook.
• Experience working with corporate partners for sponsorships.

Benefits

• $3,400 UUP annual location pay, paid biweekly.
• Full-time appointment with FLSA exempt status.