NPAworldwide - Rochester, NY
posted 3 months ago
We are looking to hire a DIRECTOR OF MARKETING for Canada and USA. HEAVY EQUIPMENT EXPERIENCE IS A MUST!! The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity. The Director will lead market research and competitive analysis efforts to identify opportunities and trends and manage multi-channel marketing campaigns. Additionally, this individual will mentor and develop a high-performing marketing team, manage the marketing budget and analyze performance. This position will collaborate closely with various internal customers/departments to ensure cohesive marketing efforts. This position reports into the Vice President of Marketing and Business Strategy. The Director of Marketing will lead, mentor, and develop the marketing team, fostering a collaborative and innovative work environment. They will review and manage the branding, positioning, and messaging of all business units, further developing and evolving the brands under the FS Aftermarket organization. The Director will develop and implement marketing strategies and plans for each business unit that align with overall company objectives. Conducting market research and competitive analysis to identify opportunities, customer needs, and trends will inform marketing strategies. They will monitor, analyze, and report key marketing performance metrics, providing market research, forecasts, competitor analysis, campaign results, and consumer trends. Adjusting the marketing plan in light of the above and formulating unique insights will contribute towards the overall business strategy. The Director will develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment. They will deliver the marketing plan annually to key stakeholders and senior leaders, collaborating with internal and external partners on various objectives and projects. Providing impactful analytics and insights into previous marketing projects, managing project progression, and ensuring priorities and timelines are met accordingly will be essential. The Director will plan and execute product launches and promotional campaigns, collaborate with the sales team to develop sales enablement materials and strategies, oversee public relations efforts and opportunities, and ensure all marketing activities comply with legal and regulatory requirements. Other duties as assigned will also be part of this role.