Director of Marketing Communication & College Relations

Pratt Community College - Pratt, KS

Full-time - Director

Hybrid - Pratt, KS

Educational Services

About the position

The Director of Marketing Communications & College Relations at Pratt Community College serves as the Public Information Officer (PIO) and is responsible for developing, implementing, and maintaining the college's brand identity and voice. This role involves creating marketing and communications plans that align with the college's mission, values, and strategic objectives. The Director acts as a senior advisor for brand development, enrollment marketing, and strategic communications, utilizing various media platforms to enhance the college's visibility and engagement. Reporting to the Vice President of Students & Enrollment Management, the Director plays a crucial role in shaping the college's public image and fostering relationships with internal and external stakeholders. In the marketing domain, the Director provides vision and leadership for the Office of Marketing and Communications, leading the development and execution of marketing strategies that support recruitment, registration, retention, and degree completion. This includes collaborating with Enrollment Management to enhance student recruitment efforts and managing the college's digital content strategy. The Director is also responsible for analyzing marketing effectiveness, coordinating media communications, and providing marketing support to various departments within the college. The communications aspect of the role involves crafting and executing communication plans for institutional announcements, ensuring alignment with policies and standards. The Director collaborates closely with senior leadership to produce impactful executive communications and promotes consistent messaging across the college's programs and departments. Additionally, the Director oversees crisis communications and public relations efforts, ensuring timely and effective responses to critical events. The position also encompasses event planning and coordination, fostering a student-focused environment, and engaging students in community service initiatives. The Director supervises the Marketing Communications & College Relations Specialist and is expected to maintain strong relationships with various stakeholders while managing multiple projects and deadlines effectively.

Responsibilities

• Provide vision and leadership for the Office of Marketing and Communications.
• Lead the development, creation, and execution of institutional marketing/communications plans that support the college's strategic plan(s).
• Collaborate with Enrollment Management/Admissions to grow student recruitment and new student enrollment.
• Lead marketing content strategy across multiple digital/web platforms.
• Develop and analyze key metrics of marketing effectiveness and costs related to digital programs.
• Coordinate and produce promotional videos and photography for college events and programs.
• Write and distribute press releases, feature stories, and editorial copy.
• Maintain a media contact list and coordinate department communications.
• Provide marketing assistance for key departments such as athletics and student life.
• Develop and manage a comprehensive internal communications plan.
• Serve as the College contact and representative for partnerships and consortiums.
• Monitor digital marketing trends and incorporate growth strategies.
• Develop and manage the advertising and marketing budget.

Requirements

• Bachelor's degree in communications, marketing, public relations, advertising, journalism, or related field required.
• Two years' experience in communications, marketing, design, public relations, or comparable area required.
• Two years experience in coordinating programs and special event planning required.
• Experience and skills in web design, web content maintenance, and online program development are required.
• Two years of experience in desktop publishing is required.
• Two years of experience as a social media manager is required.
• Advanced skill in writing and editing.
• Skill in developing marketing objectives that support business goals.
• Knowledge of marketing budget development and management.
• Ability to manage multiple projects simultaneously.

Nice-to-haves

• Experience in working in higher education preferred.
• Experience in coordinating programs and people successfully preferred.
• Civic engagement service and experience preferred.

Benefits

• Full-time employment with a professional exempt status.
• Opportunities for professional development and training.
• Flexible working hours with the possibility of remote work.