Central City Opera - Wheat Ridge, CO

posted 2 months ago

Full-time - Mid Level
Wheat Ridge, CO

About the position

The Director of Marketing & Communications at Central City Opera (CCO) plays a pivotal role in shaping the organization's public image and outreach efforts. This full-time position is responsible for collaborating with various departments, including the Box Office, Development, and Senior Leadership teams, to implement effective marketing, public relations, and communication strategies. The Director will work to communicate CCO's core messaging, branding, and positioning on local, national, and international levels, ensuring that the organization's mission and vision are effectively conveyed to diverse audiences. The Director will support all marketing and Box Office efforts aimed at achieving ticket revenue and strategic goals. This includes creating engaging and persuasive content for both print and digital marketing that reflects the company's brand voice and drives audience engagement. The role also involves serving as the editor and main copywriter for the summer festival program, working cross-functionally with various departments to curate content, guide graphic designers, and support contributors in the execution of the program book. In addition, the Director will manage digital content hubs and all supporting social media channels, ensuring that the organization stays current with best practices and emerging platforms. Responsibilities also include managing external email communications, updating website content, hiring and overseeing contract videographers and photographers, and maintaining media relationships. The Director will monitor and track all press and media coverage, manage the event calendar listing process, and provide organizational and project management support for all departmental initiatives using tools like Asana.

Responsibilities

  • Support all Marketing and Box Office efforts to reach ticket revenue and strategic goals.
  • Create engaging, persuasive content for print and digital marketing reflecting the company's brand voice that ultimately drives audience engagement and action.
  • Serve as editor and main copywriter for the summer festival program.
  • Work cross-functionally with the marketing, artistic, development, and education departments to curate content, guide graphic designer and support contributors in the execution of the 90-100 page program book.
  • Channel management of digital content hubs and all supporting social media channels.
  • Manage all external email communications with guidance from other departments.
  • Update website content as needed, including writing copy consistent with the overall tone, style and voice of the brand while additionally factoring in SEO/SEM best practices.
  • Responsible for hiring and working with contract videographers and photographers to capture productions, events and create mission-driven visual resources for the company to utilize.
  • Contract and oversee vendors and service providers including graphic designers, printers, photographers, videographers, copywriters, and others.
  • Write and distribute all company press releases and maintain media contact database.
  • In partnership with Managing Director, External Affairs, create media relationships and pitch stories to media.
  • Monitor and track all press and media coverage.
  • Manage event calendar listing process.
  • Provide organizational and project management support for all department initiatives using Asana and other tools.

Requirements

  • Bachelor's degree in marketing, communications, journalism or relevant field
  • 5-7 years of related work experience preferred
  • Knowledge of opera, theater, music, and/or the performing arts strongly preferred
  • Exceptional written communication, particularly in adapting complex information for a variety of audiences
  • Demonstrated project management and problem-solving experience
  • Strong public relations and media knowledge
  • Experience with social media platforms (Facebook, Instagram, Twitter)
  • Strong email marketing experience (MailChimp and other platforms)
  • Website content experience a plus (Wordpress, Google AdWords, etc.)
  • Strong computer skills, including MS Office products: Outlook, Word, Excel, and PowerPoint
  • Knowledge of graphic design and design programs a plus (Adobe Creative Suite, Canva)

Nice-to-haves

  • An appreciation for and fluency in talking about opera, music and the performing arts
  • Patron-centric and customer service focused
  • Meticulous attention to detail
  • Strong organizational and analytical skills
  • Outstanding interpersonal skills with the ability to function in a collaborative environment while also working independently
  • Knowledge of metrics measurement and analytics
  • High level of intercultural competence and experience working with diverse communities
  • Takes independent actions and proactively seeks opportunities to connect resources, people and organizations with Central City Opera

Benefits

  • 403(b)
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance
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