Director of Marketing, Communications and Community Relations

Wboc - Salisbury, MD

Full-time - Director

Salisbury, MD

Broadcasting and Content Providers

About the position

The Director of Marketing, Communications and Community Relations at Draper Media is responsible for promoting the company and its media properties within the Delmarva community. This role involves building and guiding the brand, enhancing audience engagement, and driving revenue growth through effective marketing strategies and community involvement.

Responsibilities

• Driving an increase in audience by promoting Draper Holdings' various media and digital outlets to Delmarva.
• Driving audience engagement, advertiser engagement, and revenue growth.
• Identifying opportunities to promote Draper Holdings through media campaigns, events, and community involvement.
• Developing effective messaging and communications strategies, both external and internal.
• Creating promotional and informative company materials across all forms of media including press releases, digital campaigns, print materials, social media, and audio/video.
• Developing relationships with local area organizations and planning volunteer events.

Requirements

• Proven experience in marketing and communications, preferably in a media environment.
• Strong understanding of audience engagement strategies and revenue growth tactics.
• Excellent written and verbal communication skills.
• Ability to develop and implement effective marketing campaigns.
• Experience in community relations and event planning.

Nice-to-haves

• Experience in digital marketing and social media management.
• Familiarity with the Delmarva community and its media landscape.
• Creative thinking and problem-solving skills.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• Opportunities for professional development.