Director of Marketing & Communications - North & Central America

Fairmont Hotels & Resorts - New York, NY

Full-time - Senior

New York, NY

51-100 employees

About the position

The Director of Marketing & Communications for Fairmont Hotels & Resorts in North & Central America is responsible for implementing the brand's marketing and PR strategy, enhancing brand awareness, and managing communications across the region. This role serves as a brand guardian, ensuring adherence to brand standards while engaging with various stakeholders, including press, influencers, and hotel teams. The position requires strong leadership in executing campaigns, managing agencies, and optimizing hotel performance to support commercial objectives.

Responsibilities

• Supervise all brand-driven marketing & PR activities in North & Central America.
• Execute regional marketing & communications campaigns to reinforce the brand's position as a leader in luxury travel.
• Plan and oversee regional advertising, promotional, influencer & PR activities across online and offline channels.
• Serve as primary brand ambassador, ensuring brand guidelines are followed across hotels and updated as needed.
• Manage regional marketing, PR & influencer agencies, resources, partners, and suppliers for various projects and campaigns.
• Lead media relations activity in the North American market, building relationships and securing quality coverage with top press and influencers.
• Plan and execute multiple in-person activations per year, including press events and media familiarization trips.
• Represent the brand at key industry events, coordinating sponsor benefits and press strategy.
• Leverage celebrities and influencers to engage on behalf of the brand.
• Oversee executive thought leadership program for the region, securing interviews and speaking opportunities for executives.
• Draft and develop marketing & communications materials, including press releases for regional initiatives.
• Provide key messaging support for media interviews and crisis communications.
• Work with digital marketing to develop compelling consumer and media content.
• Collaborate with global brand partnerships to produce consumer activations at regional and property levels.
• Optimize individual hotel performance by working with on-property teams to support key KPIs.
• Provide day-to-day support for hotels, including strategic counsel and training.
• Act as the first point of contact for crisis communications for hotels under scope.
• Support hotel pre-opening marketing & PR efforts, including planning and media outreach.
• Provide strategic counsel on communications issues to regional leadership.
• Develop and deliver insightful marketing & communications strategies to the Executive Committee.
• Submit monthly reports outlining regional activity and ROI.
• Research and analyze market opportunities to enhance brand presence.

Requirements

• Minimum 8-10 years of experience in marketing and/or communications, preferably in the hotel, travel, or luxury industry.
• Excellent English written and verbal communication skills across various platforms.
• Strong understanding of multi-channel marketing, including PR, digital, social, and partnerships.
• Demonstrated ability to manage impactful programs from ideation to execution.
• Well-connected in key cities across North America with access to trending people and events.
• Strong media and influencer relationships with insight into the regional landscape.
• Market research capabilities for competitor reviews.
• Extremely organized, detail-oriented, and self-motivated team player with excellent interpersonal skills.
• Dynamic and confident individual with a positive attitude.
• Good time management and prioritization capabilities.
• Ability to work well under pressure and manage stakeholder expectations.
• Proven experience in anticipating and meeting the needs of various constituents.
• University education preferred.
• Proficiency in Word, Excel, and Database management software.

Nice-to-haves

• Experience in the luxury hospitality sector.
• Familiarity with digital marketing tools and analytics.

Benefits

• Medical, dental, vision, and life insurance coverage.
• 401K Retirement plan.
• Employee benefit card offering discounted rates in Accor worldwide for employees and their families.