Director of Marketing & Communications

About the position

The Director of Marketing & Communications is tenacious, organized, detail oriented, results-driven and is responsible for developing and executing the marketing strategy that drives the resorts' awareness and revenue. This leader will collaborate closely with all the business unit leaders. The ideal candidate will be a creative-problem solver, thrive under pressure, enjoy a fast-paced work environment.

Responsibilities

• Develop a comprehensive and strategic marketing plan that supports the resorts' business goals and the customer journey (spanning group, leisure, local, business traveler). Ensure the storytelling of the resort's offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Create and execute an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments.
• Collaborate closely with the Director of Sales & Marketing, Director of Revenue Management, Director of Resort Activities, and other department heads to develop and execute a resort calendar (content, promotional, programming/activations). Work closely on the annual budget/strategic planning process for the upcoming year.
• Oversee and manage the marketing budget, including forecasting and reconciling of expenses, and annual marketing budget planning. Collaborate with director of finance and hotel leadership team to adjust marketing budgets based on market conditions, over the course of the year.
• Serve as the senior marketing leader, in partnership with sales, revenue and other department leaders, to ensure marketing strategies and objectives, support broader commercial goals.
• Ensures all marketing and communication is in compliance with Omni brand standards across all customer touchpoints and the resort's local positioning in the marketplace.
• Oversee and foster ongoing media relationships, including hosting media events and coordinating logistics across the Omni Grove Park Inn.
• Develop a marketing scorecard to measure the results of marketing strategies, campaigns and tactics. Analyze and report out on results monthly, quarterly, annually with the Executive Committee and proactively identify areas for refinement/optimization, based on business needs.
• Oversee the creation and distribution of all resort photography and videos, to ensure that assets are on-brand and support the resorts' business objectives. Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Develop, manage and mentor on-property marketing associates. Identify and manage marketing agency partners, directly or indirectly.
• Prepare monthly, quarterly and annual internal communications (reports, presentations) that represent the sales and marketing efforts of the resort.

Requirements

• Degree in communications or marketing, or similar
• Minimum of 10 years progressive experience in resort marketing with responsibility over marketing, digital and communications and ownership over the strategy, execution and results.
• Robust creative skills with the ability to balance
• Exceptional communication skills (written, verbal, proofreading)
• Experience with resorts or big box hotels
• Experience presenting to EC teams and ownership groups

Nice-to-haves

• Upper-upscale/luxury resort marketing
• Experience working in an pre-opening environment
• Social media technology, marketing and reporting
• Strong creative and organizational skills