Director of Marketing, Development & Communications

$91,116 - $105,478/Yr

Philadelphia Corporation for Aging - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

Social Assistance

About the position

The Director of Marketing, Development & Communications at the Philadelphia Corporation for Aging (PCA) is responsible for leading the agency's marketing, communications, and development efforts. This role involves planning and executing strategies to enhance PCA's visibility and revenue streams, while also managing special events that promote the organization. The director will work closely with various stakeholders to broaden awareness of PCA's programs and services, and to cultivate relationships with corporate and community partners.

Responsibilities

• Oversee the development and implementation of strategic marketing plans to promote PCA's image and increase stakeholder awareness.
• Manage annual marketing campaigns to enhance PCA brand awareness and promote programs and services.
• Lead the development of a marketing philosophy within PCA and assist staff with marketing-related issues.
• Oversee the agency's marketing and communications plans to ensure a unified image across all materials and events.
• Manage PCA's media relations, including press conferences, releases, and public service announcements.
• Oversee the design and distribution of PCA's printed and electronic materials, including brochures and newsletters.
• Supervise the graphic and content development of PCA's website and social media initiatives.
• Provide leadership for development activities, including strategies for raising revenues from various sources.
• Develop and implement a strategic fundraising plan, including grant writing and major gifts.
• Cultivate relationships with individuals and businesses to secure new revenue sources and sponsorships.
• Ensure proper maintenance of a database of external contacts and contributors for corporate relations and development activities.
• Oversee the planning and execution of annual events to support PCA's marketing and development goals.
• Manage the advertising sales function of Milestones newspaper and its distribution.
• Prepare and manage the annual budget for the department, ensuring prudent planning and administration.

Requirements

• Bachelor's degree in communications, marketing, journalism, or a related field is preferred.
• Eight years of marketing and/or communications experience at a senior level.
• Development experience with expertise in corporate sponsorships and fundraising activities.
• Experience in organizing special events.
• Knowledge of the Philadelphia corporate and foundation community.

Nice-to-haves

• Experience in nonprofit marketing and communications.
• Familiarity with digital marketing strategies and tools.
• Strong network within the Philadelphia business community.

Benefits

• Medical, prescription drug, vision, and dental coverage.
• Flexible spending plan for health and dependent care.
• Employee assistance program (EAP).
• Life insurance and short- and long-term disability insurance.
• Pre-tax commuting and parking benefits.
• 403(b) retirement plan with employer contributions.
• Annual paid time off including 13 holidays, 10 sick days, 2 personal days, and 4 weeks of vacation.