About the position
AG Living is seeking a dynamic Director of Marketing to lead strategic initiatives for our multifamily real estate portfolio, enhancing property visibility and driving occupancy rates. This role is pivotal in developing and maintaining the brand presence across various platforms, ensuring that our marketing strategies align with the overall business objectives. The Director of Marketing will spearhead digital marketing efforts, including search engine optimization (SEO), search engine marketing (SEM), social media engagement, and email marketing campaigns. Collaboration with internal teams and executive leadership is essential to create impactful marketing collateral and effectively manage our customer relationship management (CRM) system, specifically HubSpot. In addition to marketing strategy, the Director will be responsible for budget management, which includes creating and overseeing marketing budgets, monitoring expenses, and optimizing return on investment (ROI). Performance reporting and analysis are critical components of this role, as the Director will develop comprehensive reports on marketing performance, utilizing analytics tools to measure key performance indicators (KPIs) and optimize campaigns accordingly. Conducting market research to inform strategies and analyzing metrics to enhance marketing efforts will also be key responsibilities. The Director of Marketing will manage relationships with marketing agencies and vendors, negotiating contracts and evaluating partner performance to ensure alignment with our strategic goals. This position requires a strategic thinker with strong project management skills, proficient in digital marketing tools and CRM systems, and knowledgeable about multifamily real estate trends. Excellent communication and collaboration abilities are essential to succeed in this role, along with a commitment to continuous learning and adaptation to industry trends.
Responsibilities
- Develop and maintain brand presence for multifamily properties.
- Lead digital marketing efforts including SEO, SEM, social media, and email marketing.
- Collaborate with internal teams and executive leadership to align marketing strategies with business objectives.
- Create marketing collateral and manage the CRM system (HubSpot).
- Create and manage marketing budgets, monitoring expenses and optimizing ROI.
- Develop reports on marketing performance and utilize analytics tools to measure KPIs and optimize campaigns.
- Conduct market research to inform marketing strategies and analyze metrics to enhance marketing efforts.
- Manage relationships with marketing agencies and vendors, negotiating contracts and evaluating partner performance.
Requirements
- Bachelor's degree in Marketing or related field (Master's or certifications a plus).
- Strategic thinker with strong project management skills.
- Proficient in digital marketing tools and CRM systems.
- Knowledge of multifamily real estate trends.
- Excellent communication and collaboration abilities.
Nice-to-haves
- Creativity and innovation.
- Adaptability to industry trends.
- Strong collaboration and time management skills.
- Analytical thinking and ethical conduct.
- Commitment to continuous learning.
