Director of Marketing (hands on)

$100,000 - $120,000/Yr

Confidential - New York, NY

Full-time - Senior

Remote - New York, NY

About the position

We are seeking a hands-on, dynamic, and experienced Director of Marketing to lead our marketing team and drive our brand's growth. The ideal candidate will have extensive experience in developing marketing strategies, including writing content and creating marketing materials, with a strong focus on metrics and analytics. This role requires a proactive approach and a startup mentality to elevate a SaaS business to the next level.

Responsibilities

• Develop and execute comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
• Research and write website and marketing material copy, outsourcing to perfect the look and feel expected.
• Oversee content marketing initiatives, ensuring alignment with overall business goals.
• Manage social media marketing efforts to build community and increase brand loyalty.
• Utilize leading tools for analytics and performance tracking to optimize campaigns.
• Lead advertising (Google, LinkedIn, SEO) sales strategies to maximize revenue opportunities.
• Collaborate with product management and sales to align marketing efforts with product launches and updates.
• Create and manage email marketing campaigns.
• Write persuasive copy ensuring consistency in brand messaging.

Requirements

• Proven experience in a senior marketing role, preferably as a Director or similar position.
• Strong knowledge of content marketing, social media marketing, performance marketing, and advertising sales.
• Proficiency in using analytics tools for data-driven decision-making.
• Experience with email marketing platforms and automation tools.
• Excellent copywriting skills with the ability to craft engaging content across multiple channels.
• Exceptional communication skills, both written and verbal, with a keen attention to detail.
• A strategic mindset with the ability to analyze market trends and adapt strategies accordingly.
• Proven startup track record a plus (but not mandatory).

Benefits

• Dental insurance
• Health insurance
• Paid time off