Director of Marketing (Healthcare) - Tampa, FL

$100,000 - $120,000/Yr

Eyetastic Services - Tampa, FL

Full-time - Director

Tampa, FL

About the position

The Marketing Director will play a pivotal role in a rapidly growing ophthalmology practice, focusing on transforming lives through exceptional eye care. This position involves leading a creative team to develop and implement innovative marketing strategies that resonate with the community and enhance the practice's visibility. The role offers the opportunity to work in a dynamic and collaborative environment, contributing to the practice's mission while supporting personal and professional growth.

Responsibilities

• Lead the marketing team in developing and executing innovative marketing campaigns.
• Craft compelling messaging that resonates with patients and the community.
• Oversee digital marketing initiatives and community outreach programs.
• Collaborate with team members to brainstorm and implement fresh marketing ideas.
• Monitor and analyze marketing performance metrics to optimize strategies.

Requirements

• Bachelor's Degree in Marketing (required)
• 8-10 years of marketing experience, including 2-3 years minimum in private-sector healthcare marketing (required)
• Proficiency in Microsoft Office Suite and Windows computing
• Strong spelling and grammar skills
• In-depth knowledge of marketing and branding principles

Nice-to-haves

• Knowledge of ophthalmology (preferred, but training can be provided)

Benefits

• Competitive salary range of $100,000 to $120,000
• Opportunities for professional development and skill expansion
• Supportive and collaborative work environment