Director of Marketing - Healthcare Technology - Boston, MA

International Search Consultants - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Director of Marketing - Healthcare Technology position at ISC is a pivotal role within a rapidly growing company that specializes in cutting-edge AI-based cancer diagnostics. This position is located in the greater Boston, MA area and offers a unique opportunity to contribute to the healthcare technology sector. The ideal candidate will be responsible for developing and executing the company's marketing strategy, which includes branding, positioning, and creating a compelling value proposition. This role is designed for an individual contributor, but there is a clear path to building a marketing team as the company continues to grow. In this role, the Director will create various marketing materials, including clinical presentations, articles, blogs, case studies, and videos. Collaboration with stakeholders is essential, as the Director will engage in content ideation, production, execution, and distribution. The position also involves leading the company's participation in clinical meetings, conferences, and other events, as well as participating in public relations and media outreach activities. The Director will optimize campaigns and promotional activities to enhance engagement with the target audience and improve the company's digital footprint. The company prides itself on its creative, dynamic, and rewarding culture, which is characterized by innovation and collaboration. The successful candidate will have the opportunity to impact the company's growth and expand its portfolio and customer base. Additionally, the role allows for remote work two days a week, providing flexibility in the work environment.

Responsibilities

• Plan and execute the company's marketing strategy, including branding, positioning, and developing value proposition and messaging.
• Create content and collateral such as clinical presentations, articles, blogs, case studies, and videos.
• Engage and collaborate with stakeholders from content ideation through production, execution, and distribution.
• Lead company participation in clinical meetings, conferences, and other events.
• Participate in the company's public relations and media outreach activities.
• Lead campaigns and promotional activities, optimizing engagements with the target audience and enhancing the company's digital footprint.

Requirements

• Bachelor's degree in Business; MBA preferred.
• 4+ years of marketing management experience in a healthcare technology company.
• Prior experience in a high growth start-up environment in the healthcare field preferred.
• Proven track record of marketing high-tech products to mainstream customers during the early start-up period.
• Experience with smart copywriting skills and briefing agencies, with the ability to provide art and creative direction.
• Excellent oral and written communication, interpersonal, planning, organization, and problem-solving skills.
• Entrepreneurial, strategic, self-driven, passionate, team-oriented, and enthusiastic.
• Proficiency in Microsoft Office Suite and Salesforce.
• Ability to travel within the U.S. up to 20% and internationally as necessary.

Benefits

• Competitive total compensation program inclusive of base salary, excellent benefits, and equity.
• Creative, dynamic, and rewarding culture with a highly innovative, collaborative, and exceptional team.
• Opportunity to impact growth and expand company portfolio and customer base.
• Remote work flexibility for two days a week.