Director of Marketing - Healthcare Technology - Boston, MA

International Search Consultants - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Director of Marketing - Healthcare Technology will lead the marketing strategy for a rapidly growing company specializing in AI-based cancer diagnostics. This role focuses on branding, positioning, and developing value propositions to enhance the company's market presence and customer engagement. The position offers an opportunity to impact growth and expand the company's portfolio while working within a dynamic and innovative team.

Responsibilities

• Plan and execute the company's marketing strategy, including branding and positioning.
• Develop value propositions and messaging for the company's products.
• Create content and collateral such as clinical presentations, articles, blogs, case studies, and videos.
• Engage and collaborate with stakeholders from content ideation through production and distribution.
• Lead the company's participation in clinical meetings, conferences, and other events.
• Participate in public relations and media outreach activities.
• Lead campaigns and promotional activities, optimizing engagements with the target audience and enhancing the company's digital footprint.

Requirements

• Bachelor's degree in Business; MBA preferred.
• 4+ years of marketing management experience in a healthcare technology company.
• Prior experience in a high growth start-up environment in the healthcare field preferred.
• Proven track record of marketing high-tech products to mainstream customers during the early start-up period.
• Experience with smart copywriting skills and briefing agencies.
• Ability to provide art and creative direction.
• Excellent oral and written communication skills.
• Strong interpersonal, planning, organization, and problem-solving skills.
• Entrepreneurial, strategic, self-driven, passionate, team-oriented, and enthusiastic.
• Proficiency in Microsoft Office Suite and Salesforce.
• Ability to travel within the U.S. up to 20% and internationally as necessary.

Benefits

• Competitive total compensation program inclusive of base salary and excellent benefits.
• Equity opportunities.
• Creative, dynamic, and rewarding culture.
• Opportunity to impact growth and expand company portfolio and customer base.
• Clear path to build a marketing team.
• Remote work flexibility for 2 days a week.