Director of Marketing (Marketing Leader)

$125,000 - $135,000/Yr

Indiana University - Bloomington, IN

Full-time - Director

Bloomington, IN

Ambulatory Health Care Services

About the position

Indiana University is seeking a Director of Marketing for Indiana University Bloomington. This is an exciting opportunity for an exceptional marketing leader to establish and successfully execute multi-faceted marketing strategies that advance the campus's success. Serving as the senior marketing lead for the Bloomington campus, the Director will partner with UCM leadership, campus leaders, and school and unit-level marketers and communicators to advance the brand and reputation of IU Bloomington. Reporting to the Assistant Vice President of Marketing, this role serves as a senior leader within University Communications and Marketing (UCM). Leading cross-functional teams in a matrixed organization, the Director will develop and execute integrated marketing campaigns that align with the campus' long-term goals. The Director oversees day-to-day marketing and brand strategy for the IU Bloomington campus and develops and executes strategic marketing strategies to drive the success of IU Bloomington's 2030 Strategic Plan. They serve as a senior advisor and strategic partner to IU Bloomington's marketing and communications professionals, working collaboratively in cross-functional teams to develop and execute scalable marketing campaigns while ensuring consistent delivery of the brand across channels. The role also involves providing oversight and direct supervision for the IU Bloomington Senior Marketing Strategist and partnering with internal teams to guide creative executions against brand positioning across all consumer touchpoints. In addition, the Director leads proactive, visible outreach to promote Bloomington's brand strategy to the wider campus marketing/communications community through ongoing engagement including coaching, training, and advising. They manage high-level assignments and allocation of resources, including negotiating and coordinating initiatives that involve staff in other units. The Director directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments, ensuring all media (paid, earned, and owned) is integrated, cohesive, compelling, effective, and delivers a strong ROI.

Responsibilities

• Oversees day-to-day marketing and brand strategy for the IU Bloomington campus.
• Develops and executes strategic marketing strategies to drive success of IU Bloomington's 2030 Strategic Plan.
• Serves as senior advisor and strategic partner to IU Bloomington's marketing and communications professionals.
• Works collaboratively in cross-functional teams to develop and execute scalable marketing campaigns, ensuring consistent delivery of the brand across channels.
• Provides oversight and direct supervision for the IU Bloomington Senior Marketing Strategist.
• Partners with internal teams to guide creative executions against brand positioning across all consumer touchpoints.
• Leads proactive, visible outreach to promote Bloomington's brand strategy to the wider campus marketing/communications community through ongoing engagement including coaching, training, and advising.
• Manages high level assignments and allocation of resources, including negotiating and coordinating initiatives that involve staff in other units.
• Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments.
• Ensures all media (paid, earned, and owned) is integrated, cohesive, compelling, effective, and delivers a strong ROI.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
• Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and cost containment.
• Responds to escalated and highly complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
• Presents marketing outcomes to university leadership.

Requirements

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 5 years in relevant field.
• 3 years of management experience in relevant field.

Nice-to-haves

• 5 years of progressive leadership in a marketing organization for higher education, health care, or related organization.
• Demonstrates a deep understanding of paid media with a focus on digital marketing.
• Demonstrates superior communication skills to navigate a complex organization and generate buy-in for ideas and initiatives.
• Strong and concise speaker, storyteller, and writer; distilling a narrative from a complex data set into an executive summary.
• Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution.
• Demonstrates understanding of the full marketing mix across paid, owned, and earned channels.
• Exceptional prioritization, problem-solving, and project management skills.
• Adept at working in a fast-paced environment, successfully juggling multiple assignments at once with tight deadlines.
• Demonstrates experience in leading through influence, partnership, and motivating teams to achieve high performance and results.
• Self-starter and ability to build initiatives from scratch.
• Possesses comfort working within a matrix organization with shared resources.
• Demonstrates track record of success.

Benefits

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)