Director of Marketing Operations

Frost Brown Todd

Full-time - Senior

501-1,000 employees

Professional, Scientific, and Technical Services

About the position

The Director of Marketing Operations at Frost Brown Todd LLP is responsible for overseeing and managing the use of technology to achieve marketing and business development objectives, enhance client engagement, and streamline internal processes. This hybrid role requires a blend of expertise in technology, marketing, and project management, aimed at driving performance improvements and supporting the firm's growth trajectory.

Responsibilities

• Lead strategic and operational initiatives across marketing and with other departments to drive performance improvements.
• Ensure alignment and integration of existing and proposed technology resources.
• Create and manage project plans with clearly defined deliverables and resource requirements.
• Coordinate work streams, track and communicate progress, and identify obstacles to ensure they are addressed.
• Lead the annual firm marketing budget planning cycle, including regular reporting.
• Identify issues and variances and provide strategic recommendations and guidance.
• Manage, quantify, and lead the master list of department projects in collaboration with the marketing leadership team.
• Make recommendations for staffing projects and allocating resources, including working with other departments to secure additional support as required.
• Coordinate central department responsibility workflows, such as lateral attorney onboarding.
• Conduct a comprehensive review and analysis of the CRM platform, providing recommendations for upgrading or replacing the software.
• Oversee the implementation of the chosen solution, including developing sales pipeline tools and facilitating necessary integrations.
• Serve as an administrator and manage certain aspects of the firm's website, including working with vendors and colleagues responsible for SEO, content, technical updates, brand standards, etc.
• Identify and phase out outdated or underutilized department technology platforms/solutions.
• Lead the creation and updating of the department's operations manual to ensure clarity and consistency in processes.
• Review contracts, manage periodic RFP or vendor comparison reviews, and implement changes or enhancements as needed.

Requirements

• Bachelor's degree or equivalent required.
• 8+ years of experience working in a professional services setting.
• Ability to navigate large, cross-functional teams with ease, leveraging superior project management, analytical, and teamwork skills.
• A strong leader and critical thinker, with proven experience in team management.
• An integrated mindset, easily understanding the link between marketing activities and overall business goals.
• Exceptional business acumen, organizational skills, and ability to prioritize tasks and meet deadlines.
• Deep experience with marketing technology.
• Excellent communication, interpersonal, and presentation skills.
• Ability to communicate both at an executive level and in specific technical detail when needed.
• Strong change management abilities to help lead firmwide initiatives and changes.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Profit sharing
• Vision insurance