Director of Marketing Operations

Eci Software Solutions - Fort Worth, TX

Full-time - Senior

Remote - Fort Worth, TX

Professional, Scientific, and Technical Services

About the position

For more than 30 years, ECI Software Solutions has been providing industry-specific, cloud-based business management software and services to small and medium-sized businesses. With divisions focused on manufacturing, wholesale/retail distribution, building and construction, and field service, ECI's solutions integrate into every aspect of a customers' business to help them level the playing field, run day-to-day operations more efficiently, and free them up to focus on what matters most. It's how business gets done. As the Director of Marketing Operations, you will oversee the strategic planning, implementation, and optimization of marketing processes and technology to drive efficiency and effectiveness in marketing efforts. This role involves managing marketing automation systems, data analytics, budget allocation, and cross-functional collaboration to ensure cohesive and high-performing marketing activities. You will lead a team responsible for optimizing marketing (and sales) processes, implementing scalable systems, and driving data-driven decision-making to maximize revenue generation across the organization. This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of marketing operations, marketing automation, and customer lifecycle management. You will develop and implement marketing operations strategies aligned with the overall marketing and business objectives, collaborate with the CMO and other senior leaders, and own the marketing operations roadmap. Your responsibilities will also include overseeing the marketing technology stack, leading a high-performing marketing operations team, identifying and implementing process improvements, managing the marketing operations budget, and ensuring compliance with relevant regulations and industry standards. In addition, you will oversee marketing analytics and reporting, providing insights and recommendations across the customer journey to improve marketing performance, and ensure data accuracy and integrity across all marketing systems and platforms. This position is crucial for driving engagement and conversion through effective marketing automation workflows and campaigns, while also ensuring alignment with sales, product, and customer success teams.

Responsibilities

• Develop and implement marketing operations strategies aligned with overall marketing and business objectives.
• Collaborate with the CMO and other senior leaders to drive marketing initiatives.
• Own the marketing operations roadmap, ensuring effective evaluation, selection, implementation, and customization of marketing technology.
• Oversee the marketing technology stack, ensuring tools and platforms are integrated and used effectively.
• Lead, mentor, and develop a high-performing marketing operations team.
• Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.
• Oversee marketing analytics and reporting, providing insights and recommendations to improve marketing performance.
• Manage the marketing operations budget, ensuring effective allocation of resources and monitoring ROI.
• Oversee the development and management of marketing automation workflows and campaigns.
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross-functional alignment.
• Ensure marketing activities comply with relevant regulations and industry standards.

Requirements

• Bachelor's degree in marketing, Business, or a related field; MBA or equivalent preferred.
• Minimum of 5-10 years of experience in marketing operations or a related field, with at least 3-5 years in a leadership role.
• Proven experience with marketing automation platforms (Pardot, Salesforce, CRMA).
• Strong analytical skills and proficiency in marketing analytics and reporting tools.
• Excellent project management skills with a track record of managing complex projects.
• Strong leadership and team management skills.
• Ability to think strategically and execute tactically.
• Exceptional communication and interpersonal skills.
• Knowledge of data privacy laws and regulations (e.g., GDPR, CCPA).

Benefits

• Paid time off
• Volunteer time off