Director of Marketing (Partial WFH / Southeast USA)

Ecommerce - Atlanta, GA

Full-time - Senior

Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Director of Marketing will lead the marketing efforts for one of America's largest importers and marketers of specialty lighting, focusing on enhancing brand visibility and market presence. This role involves developing and executing comprehensive marketing strategies across various channels, managing a team, and driving sales through innovative marketing initiatives. The position is partially remote, requiring in-office presence at least three days a week, and is crucial for addressing both long and short-term growth opportunities for the company.

Responsibilities

• Develop and execute comprehensive marketing strategies across all channels to enhance brand visibility and market presence.
• Drive the organization’s brand strategy, including assistance with possibly redefining and reimagining the organization’s current brand strategy to ensure alignment with the strategic plan.
• Oversee the development and maintenance of a consistent brand identity across all channels and collateral.
• Lead/Manage marketing department professionals over collateral development, product catalog maintenance, ecommerce site updates, email marketing, social media and PR.
• Develop, implement and measure digital marketing campaigns to attract new customers, retain existing customers and grow sales across retail and wholesale channels.
• Set specific goals and KPIs for marketing projects and routinely incorporate analytics to inform and influence future efforts to continually improve effectiveness.
• Conduct competitor research and also research demand for the organization’s products and new product initiatives.
• Set measurable goals aligned with the company's seasonal business model, taking into account the timing and impact of initiatives.
• Develop and execute targeted advertising campaigns and seasonal promotions across various channels to improve Return on Ad Spend and Customer Acquisition Cost.
• Strengthen relationships with wholesale clients through personalized marketing strategies and loyalty programs to increase bulk orders.
• Enhance analytics and reporting systems to track KPIs, understand customer behavior, and make data-driven decisions.
• Strategically prioritize top-level initiatives to establish goals and determine appropriate KPIs.
• Drive brand awareness and refine product messaging to resonate with target audiences.
• Implement customer segmentation strategies to personalize marketing efforts and increase key metrics like Conversion Rate, Average Order Value, and Customer Lifetime Value.
• Define competitors based on target customer segments and channels.
• Conduct a thorough review of competitors and industry best practices to identify opportunities for improvement.
• Consider implementing a rebate-based rewards program for wholesale clients to strengthen relationships.
• Enhance social media engagement and invest in high-quality video content to improve brand perception.
• Revamp the retail website to ensure it remains fresh and engaging.
• Partner with influencers to promote the brand both online and offline.
• Pursue multiple initiatives simultaneously to maintain agility and drive excitement.
• Focus on launching new products and creating compelling narratives around them.
• Leverage AI to position the brand as a subject matter expert in content creation and social engagement.
• Explore opportunities for tradeshow attendance and develop targeted marketing presentations for potential customers.
• Establish regular communication touchpoints with customers through newsletters and other non-sales-oriented content.
• Enhance video advertising and email marketing content to better resonate with target audiences.
• Develop collateral for new and reinvented products to support marketing efforts.
• Maintain a strong focus on product development to drive ongoing growth and innovation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with a focus on digital marketing.
• Proven track record in strategic planning, brand management, digital catalog management, content and collateral development, and marketing analytics.
• Experienced leader with a collaborative cross-functional role, influencing key stakeholders and creating operational processes related to efficiencies.
• Strong leadership skills and the ability to manage a team.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Experience in developing and executing marketing campaigns and promotions to drive customer acquisition and retention.
• Proficiency in analytics and reporting tools to track KPIs and derive actionable insights.
• Strong strategic thinking skills to prioritize initiatives and set measurable goals aligned with business objectives.
• Ability to adapt marketing strategies to accommodate seasonal fluctuations and market dynamics.
• Excellent communication and collaboration skills to work effectively across teams and with external partners.
• Familiarity with retail and wholesale channels, with a focus on both immediate performance improvements and long-term growth strategies.