Director of Marketing, Resort, Club & Residences

$120,000 - $130,000/Yr

Balboa Bay Club Ventures - Newport Beach, CA

Full-time - Senior

Newport Beach, CA

Accommodation

About the position

The Director of Marketing for Balboa Bay Resort and Balboa Bay Club is responsible for overseeing the planning, implementation, and evaluation of all marketing activities associated with the properties. This includes a comprehensive approach to positioning, branding, advertising, digital media, social media, and public relations. The Director will create and implement marketing strategies and tactics that focus on maintaining the unique positioning of the property while maximizing revenue for rooms and other revenue centers. The role requires a strategic thinker who can develop annual marketing plans and budgets aimed at increasing revenues, controlling expenses, and improving brand positioning. In this position, the Director will oversee the Marketing Coordinator, who executes various marketing tasks such as email campaigns, collateral production, website updates, and social media management. Collaboration with the Sales team is essential to develop strategies and materials that support sales efforts and specific initiatives. The Director will also work closely with various departments within the Resort and Club, including spa, food and beverage outlets, and member relations, to create promotional programs and manage creative projects. The role involves developing and maintaining strategic alliances with local and national organizations to enhance brand awareness. The Director will implement innovative communications and public relations programs to increase market share and profitability, acting as the spokesperson for the property when necessary. Monitoring customer reviews and managing the resort's social media strategy are also key responsibilities, ensuring a positive online reputation. The Director will analyze market trends and competition, providing monthly reports on the success of marketing programs and maintaining detailed records of partnerships and media contacts. Overall, this position requires a blend of creativity, strategic planning, and strong communication skills to effectively promote the properties and achieve marketing goals.

Responsibilities

• Develop annual marketing plans and budgets to increase revenues and control expenses.
• Oversee the Marketing Coordinator responsible for executing email campaigns, collateral, website updates, and social media management.
• Collaborate with Sales to develop strategies and materials that support sales efforts.
• Work with various departments to develop and manage promotional programs and creative projects.
• Create and maintain strategic alliances with local and national organizations to enhance brand awareness.
• Develop and implement innovative communications and public relations programs to increase market share.
• Act as the designated spokesperson with the media and coordinate journalists' property visits.
• Monitor customer reviews on social media and manage the resort's online reputation.
• Manage the resort's social media strategy and outreach to key influencers.
• Analyze market trends and competition, providing monthly reports on marketing program success.

Requirements

• Bachelor's degree in public relations, journalism, communications, hospitality, or related field required.
• Five or more years of related hospitality marketing experience.
• Solid experience using multiple social media platforms for marketing and guest feedback.
• Strong knowledge of marketing and promotion in the luxury hospitality segment.
• Excellent media, community, and business contacts locally, regionally, and nationally.
• Ability to develop and implement successful marketing strategies and maintain effective sales processes.

Nice-to-haves

• Experience in the luxury segment of the hospitality industry.
• Strong organizational and creative skills to manage projects and marketing materials.
• Ability to work independently and manage multiple projects under pressure.

Benefits

• Competitive salary range of $120,000 - $130,000 per year.
• Full-time employment with potential for career growth within the company.