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The Director of Marketing and Special Promotions (DMSP) is responsible for developing and executing marketing strategies and event promotions for the Best Western Plus University Inn, including its Convention Center and Seasons Restaurant. The primary goal is to drive hotel occupancy, increase community engagement, and generate revenue through special events, promotions, and marketing initiatives. This role requires a hands-on, creative, and data-driven approach to enhance the hotel's visibility and attract both overnight guests and local patrons.