Director of Marketing Strategy & Planning

Lenovo - Morrisville, NC

Full-time - Senior

Morrisville, NC

1,001-5,000 employees

Computer and Electronic Product Manufacturing

About the position

The Director of Marketing Strategy & Planning at Lenovo is a senior leadership role responsible for defining and driving the multi-year marketing strategy for Lenovo's PC business. This position plays a crucial role in aligning the PC marketing plan with the broader marketing strategies of all Lenovo products and services. The role involves leading a transformation initiative within the IDG Marketing organization while ensuring integration with geo marketing organizations and corporate marketing teams.

Responsibilities

• Define and update the IDG global marketing Vision through the yearly planning process.
• Establish global marketing Objectives, Goals, Strategies, and Measures to guide the marketing organization in the activation of critical priorities.
• Lead the yearly planning process for the IDG global Marketing organization in conjunction with geo marketing organizations, business units, and corporate marketing.
• Work closely with global marketing teams to ensure plans align with global marketing transformation priorities.
• Establish KPIs for the global IDG marketing organization and collaborate with the Analytics & Reporting team to measure and track performance.
• Establish principles for aligning marketing investment with business and marketing priorities across organizations.
• Collaborate with Geo and Segment leads to establish principles for allocation and utilization of Strategic budgets.
• Collaborate with Alliances leads and partners to identify strategic opportunities for joint initiatives.
• Apply leadership skills to effect change and drive progress in the transformational period supporting IDG marketing imperatives.

Requirements

• 10+ years' experience defining and driving strategic marketing plans, preferably in the technology sector.
• Demonstrated understanding of technology trends and marketing best practices in the technology sector.

Nice-to-haves

• Strong partnership skills with a history of collaborating across organizational boundaries.
• Ability to creatively address challenges with multiple stakeholders having varying priorities.
• Proven track record of leading through influence.
• Comfortable in a performance-based environment.
• Strong analytical, organizational, and interpersonal skills.
• Strong oral and written communication skills and presentation skills.

Benefits

• Equal Opportunity Employer
• Diversity and Inclusion initiatives