Director of Marketing, Utah Hockey Club

Unclassified - Salt Lake City, UT

Full-time - Director

Salt Lake City, UT

About the position

The Director of Marketing will be responsible for developing and executing marketing strategies to build brand awareness, drive fan engagement, and enhance all ticketing, sponsorship sales, and partnership goals for Utah Hockey Club - a franchise of Smith Entertainment Group (SEG). This position will oversee the development and execution of paid media and promotional efforts on Utah Hockey Club-owned channels. The Director of Marketing will create marketing strategies and oversee project management for campaigns that support various departments within the organization including ticketing, corporate partnerships, youth, community relations, public relations, people and culture, hockey operations, etc. This leader will have a proven track record in the sports industry to help drive opportunities, efficiencies, and creative strategies for Utah Hockey Club. The role requires the development, growth, and engagement of a new hockey fan base through digital and traditional marketing campaigns by facilitating the creation of persuasive marketing materials. The Director will oversee marketing and advertising, managing multi-channel marketing and advertising strategies to enhance ticket sales, sponsorship, hockey development, and branding goals utilizing analysis of appropriate metrics and research to measure the effectiveness of advertising and marketing campaigns. Additionally, the Director will manage all digital media and paid media buying strategies, organizing, leading, and maintaining all media flighting and copywriting for advertising campaigns, and managing all marketing budgets, invoicing, and budget pacing. This position will also oversee digital agency relationships and collaborate on the annual paid media strategy that meets yearly KPIs. The Director will partner with the creative and production departments to create and distribute Utah Hockey brand and marketing assets across platforms. Furthermore, the Director will oversee marketing and project management staff that liaises with all internal departments to support departmental goals, projects, and overall objectives. In conjunction with the VP of Marketing, the Director will plan the annual marketing budget, ensuring campaigns and projects stay within the allocated budget. Maintaining strict adherence to Utah Hockey brand style guidelines while ensuring a consistent look and feel throughout all touchpoints is also a key responsibility. The Director will utilize data-driven insights to inform decision-making and continuously optimize digital marketing efforts for maximum effectiveness and ROI, embodying the company values of Transparency, All In, Community Obsessed, One Team, and Scrappy.

Responsibilities

• Develop, grow, and engage a new hockey fan base through digital and traditional marketing campaigns by facilitating the creation of persuasive marketing materials.
• Oversee marketing/advertising including managing multi-channel marketing and advertising strategies to enhance ticket sales, sponsorship, hockey development, and branding goals utilizing analysis of appropriate metrics and research to measure the effectiveness of advertising and marketing campaigns.
• Manage all digital media and paid media buying strategies, organizing, leading, and maintaining all media flighting and copywriting for advertising campaigns, and managing all marketing budgets, invoicing, and budget pacing.
• Oversee digital agency relationships and collaborate on the annual paid media strategy that meets yearly KPIs.
• Partner with the creative and production departments to create and distribute Utah Hockey brand and marketing assets across platforms.
• Oversee marketing and project management staff that liaises with all internal departments to support departmental goals, projects, and overall objectives.
• Plan the annual marketing budget with the VP of Marketing, ensuring campaigns and projects stay within the allocated budget.
• Maintain a strict adherence and enforcement of Utah Hockey brand style guidelines while maintaining a consistent look and feel throughout all touchpoints.
• Monitor and report on paid and organic marketing efforts in conjunction with the analytics team, identify insights, and implement changes to improve campaign results.
• Utilize data-driven insights to inform decision-making and continuously optimize digital marketing efforts for maximum effectiveness and ROI.

Requirements

• Bachelor's Degree (Marketing preferred)
• Five years marketing work experience (sports or entertainment preferred)
• Flexible schedule with the ability to work nights and weekends.