Director of Marketing

$60,000 - $75,000/Yr

Economy Exterminators - Apex, NC

Full-time - Senior

Apex, NC

Administrative and Support Services

About the position

The Director of Marketing at Economy Exterminators Inc. is responsible for planning and directing all marketing, advertising, and promotional activities. This role involves developing marketing strategies aligned with company objectives, conducting market research, and coordinating with digital marketing vendors. The Director will also oversee social media management and ensure effective communication of marketing efforts to enhance sales and service delivery.

Responsibilities

• Plan and direct all aspects of marketing, advertising, and promotional activities.
• Identify, develop, and evaluate marketing strategies based on company objectives and market characteristics.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services.
• Initiate market research studies and analyze findings to make recommendations to the management team.
• Serve as the primary interface with digital marketing vendors and coordinate social media efforts.
• Provide marketing materials and advice to assist the sales department.
• Develop an annual marketing plan in coordination with the Director of Finance.
• Conduct regular competitive analysis and recommend marketing solutions to advance company objectives.
• Monitor lead sources and analyze their ROI on a quarterly basis.

Requirements

• Bachelor's degree in Marketing or Business Administration.
• Ability to read, write, speak, and comprehend English.
• At least 18 years of age and legal to work in the U.S.
• Reliable transportation to and from work.
• Available to work required days and times.
• Free of any illegal drug use, adhering to a zero tolerance drug policy.
• Knowledge of communication technologies such as smartphones, email, and internet.
• Basic knowledge of web design (WordPress) and graphics/photo imaging software.

Nice-to-haves

• Experience with PestPac software.
• Familiarity with advanced social media management tools.

Benefits

• Competitive salary ranging from $60,000 to $75,000 per year.
• Opportunities for professional development and training.