Director of Marketing

Nomo - Minneapolis, MN

Full-time - Director

Minneapolis, MN

Personal and Laundry Services

About the position

The Director of Marketing at Nomo Smart Care will lead the brand's marketing efforts, setting the vision and growth strategy for the organization. This role requires a hands-on leader who can enhance brand visibility and drive user acquisition through a comprehensive understanding of traditional, digital, and mobile marketing channels. The Director will oversee all aspects of brand messaging, marketing strategies, and performance measurement to maximize company value and results.

Responsibilities

• Builds and elevates the brand narrative, crafting messaging that increases brand recognition and customer loyalty.
• Establishes the overall vision and growth strategy for the marketing function across all channels.
• Creates opportunities for company growth through a strong understanding of the marketplace and consumer needs.
• Collaborates with product development team around app and product enhancements to increase competitive gain.
• Works with E-commerce team to execute the brand's digital and product experiences.
• Responsible for media strategies, buying, and messaging through paid and owned channels.
• Leads go-to-market product launches with omnichannel campaign strategies.
• Collaborates with product and engineering team on mobile app design and market research.
• Provides actionable insights through deep analysis of campaign performance and generates reports on KPIs.
• Acts as the voice of the customer, ensuring solutions meet user needs and enhance user experience.
• Manages the marketing budget, optimizing resource use and providing accurate forecasts.
• Stays current on digital marketing trends and identifies new growth opportunities.

Requirements

• 10+ years experience in marketing, brand management, or related field.
• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• Proven track record of developing brand strategies with successful execution.
• Digitally expert with extensive experience in digital marketing campaigns.
• Previous experience with mobile apps including design and marketing is a plus.
• Ability to develop and lead a high-performing marketing team.
• Creative thinker with a track record of developing holistic marketing strategies.
• Strong business acumen and superior analytical skills.
• Comfortable working in a cross-functional team environment.
• Successful track record of winning over stakeholders and managing diverse relationships.
• Strong project management skills with the ability to manage multiple projects.

Nice-to-haves

• Experience in startup or agency environments.
• Experience in mobile app marketing and growth strategy.

Benefits

• A fun and supportive team culture
• Opportunities for professional growth and development
• Access to the latest tools and technologies