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Hudson Technologies - Smyrna, GA
posted 2 months ago
About the position
The Marketing Director is a senior leadership role at Hudson Technologies, responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, customer engagement, and revenue growth. This position requires a blend of creative vision and data-driven decision-making, leading the marketing team to deliver impactful campaigns across various channels while collaborating closely with sales, product, and executive leadership to align with overall business goals.
Responsibilities
- Develop and lead the overall marketing strategy for Hudson's product and services portfolio
- Define and optimize the customer journey ensuring seamless flow and enhancing cross-product and service engagement
- Lead the positioning of Hudson's offerings in the market, ensuring that each product and service resonates with its target audience
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape
- Act as a client-facing leader, working closely with sales teams to understand client needs and refine product and service messaging
- Utilize market research, customer feedback, and competitive analysis to inform marketing strategies and decisions
- Oversee the creation of compelling content that communicates the value of Hudson's products and services
- Work closely with internal teams including Sales
- Lead and mentor a team of marketing professionals, fostering a collaborative environment that encourages innovation and excellence.
Requirements
- Bachelor's degree in marketing, STEM field or MBA preferred
- 10+ years in B2B product marketing
- Strong understanding of GTM strategies and competitive product positioning
- Proven track record in innovative marketing solutions and campaign management
- Expert in client presentations and content creation
- Proficient with CRM systems - D365 preferred
- Experience in digital marketing
- Fluent in Microsoft Office, SEO, project management software
- Ability to work from corporate office
