Director of Marketing

$146,000 - $230,000/Yr

Comarch - New York, NY

Full-time - Director

New York, NY

Professional, Scientific, and Technical Services

About the position

We are excited to announce an incredible opportunity to lead our US marketing team as Director of Marketing at Comarch Inc. This role is ideal for a strategic thinker and agile leader ready to shape and execute innovative marketing initiatives in the US market. The ideal candidate is a self-starter, proactive in setting the direction rather than waiting for it, and capable of navigating complex, multi-regional environments with strong leadership and B2B marketing expertise. The Director of Marketing will be responsible for developing and implementing the marketing strategy for Comarch USA and Canada, aligning with the company's overall business objectives. This includes identifying key market opportunities and challenges, creating targeted, data-driven marketing campaigns that are goal-oriented and focused on clear KPIs and measurable outcomes. The role requires managing the overall strategy for integrated marketing campaigns across multiple channels, including digital, social media, events, and collateral, ensuring all initiatives are driven by data and aligned with defined objectives. In addition to strategic planning, the Director will lead, manage, and mentor the USA marketing team, providing guidance and support to drive high performance and professional growth. This includes managing staff focused on Product Marketing and other Marketing Specialists, collaborating with cross-functional teams, and creating clear Standard Operating Procedures (SOPs) for all critical processes. The Director will also manage lead generation campaign strategies to support sales and business development efforts, ensuring every initiative is intentional and targeted with clear goals. Budget management is another critical aspect of this role, requiring the development and management of the marketing budget to ensure efficient allocation of resources and maximizing ROI. Finally, the Director will build and maintain relationships with key industry partners and media outlets, oversee marketing strategies for events, and ensure consistent brand messaging across all platforms.

Responsibilities

• Develop and implement the marketing strategy for Comarch USA and Canada, aligning with the company's overall business objectives.
• Identify key market opportunities and challenges, creating targeted, data-driven marketing campaigns with the team that are goal-oriented and focused on clear KPIs and measurable outcomes.
• Manage overall strategy for integrated marketing campaigns across multiple channels, including digital, social media, events, and collateral, ensuring all initiatives are driven by data and aligned with defined objectives.
• Lead, manage, and mentor the USA marketing team, providing guidance and support to drive high performance and professional growth.
• Manage staff focused on Product Marketing and other Marketing Specialists.
• Collaborate with cross-functional teams including Sales, Consultants, Operations, Finance, Human Resources, and more to ensure alignment and support of marketing objectives.
• Create clear Standard Operating Procedures (SOPs) for all critical processes in cooperation with HQ and develop comprehensive onboarding materials to expedite new team members' integration and effectiveness.
• Manage lead generation campaign strategies to support sales and business development efforts, ensuring every initiative is intentional and targeted with clear goals.
• Ensure Product Marketing Managers focus not only on acquiring net new clients but also on launching marketing programs aimed at growing existing accounts and deepening client relationships.
• Monitor and analyze campaign performance, optimizing strategies to improve lead quality and conversion rates, especially within the constraints of limited marketing tools and automation.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Monitor expenditures and provide regular reports on budget performance and campaign effectiveness.
• Build and maintain relationships with key industry partners and media outlets.
• Oversee the marketing strategies and teams for all events, conferences, and tradeshows in the USA and Canada.
• Ensure consistent brand messaging and positioning across all marketing materials and platforms.
• Manage and enhance Comarch's brand presence in the North American market through strategic brand initiatives and positioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• MBA or advanced degree preferred.
• Minimum of 7-10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of successful marketing strategy development and execution in a B2B environment.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent leadership and team management abilities, with a collaborative and results-driven approach.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, email marketing, HubSpot, ZoomInfo, and social media.
• Experience in managing marketing budgets and optimizing ROI.

Benefits

• 401(k) matching
• Flexible spending account
• Health insurance
• 100% paid health insurance
• Wellness Reimbursement Program
• Hybrid Work Model