Director of Marketing

$108,000 - $118,000/Yr

C-Line Products - Mount Prospect, IL

Full-time - Senior

Remote - Mount Prospect, IL

Plastics and Rubber Products Manufacturing

About the position

The Director of Marketing will lead the marketing efforts for C-Line Products, Inc., focusing on developing innovative marketing strategies, overseeing product development, and enhancing brand awareness. This role requires a creative leader with strong communication skills to inspire the marketing team and drive sales growth while ensuring compliance with marketing regulations.

Responsibilities

• Set overall vision and strategy for marketing initiatives in accordance with corporate objectives.
• Develop annual marketing strategies and plans.
• Oversee marketing team members, providing guidance and support to foster professional development.
• Ensure that current products are marketed and new products are introduced in accordance with planned objectives.
• Oversee new product and new market development activities.
• Lead the overall product pricing strategy.
• Oversee marketing collateral and ensure consistent corporate brand messaging across all platforms.
• Develop effective marketing campaigns with engaging and informative content.
• Provide key input on company website strategy.
• Leverage social media, SEO, and other digital marketing tactics to promote the company brand and products.
• Work with key customers to develop corporate and individualized marketing plans.
• Ensure compliance with laws and regulations governing marketing efforts.
• Manage marketing budget.

Requirements

• Proven experience in a senior marketing role with a strong portfolio showcasing successful promotions and campaigns.
• Strong background in performance marketing strategies.
• Strategic thinking and leadership skills with the ability to set and prioritize goals.
• Excellent communication and interpersonal skills.
• Solid knowledge of website management, HTML, e-commerce, web analytics, SEO, Google Adwords, and social media.
• Understanding of legal compliance requirements related to marketing efforts.
• Experience in product development and line management.
• Familiarity with Adobe Creative Suite.
• 10+ years of marketing experience with 4-5 years managing a marketing department or team.
• Bachelor's degree in marketing, business, communications, advertising, or a related field.

Nice-to-haves

• Experience in e-commerce marketing.
• Familiarity with advanced digital marketing tools and analytics.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid holidays
• Paid time off
• Vision insurance