Director of Marketing

$70,000 - $90,000/Yr

Home Instead- Farmington, Livonia, Shelby - Farmington Hills, MI

Full-time - Mid Level

Remote - Farmington Hills, MI

About the position

The Director of Marketing will lead the sales process by establishing partnerships with healthcare professionals and organizations, focusing on in-home care for the elderly. This role requires building strong relationships, negotiating contracts, and analyzing customer needs to provide effective solutions in the senior care market.

Responsibilities

• Build and maintain senior-level customer relationships through consultative selling and promoting in-home care services.
• Identify and prioritize hospital systems, placement agencies, medical groups, ACOs, IDNs, and payers for outreach.
• Execute a sales process driven by a top-down strategy, documenting all phases of the sales process.
• Analyze customer requirements and develop solutions to complex problems, communicating a clear vision to customers.
• Negotiate multi-year service contracts and referral partnerships with healthcare organizations.
• Track and report all sales activity on a weekly basis to the leadership committee.
• Assist with consultations with families as needed.
• Maintain and update knowledge on trends in the senior care and home care industry.

Requirements

• A minimum of 4 years of proven sales experience in healthcare or senior care.
• Experience selling within an enterprise healthcare market (health systems, placement agencies, ACOs, IDNs, and payers) is preferred.
• Flexibility for frequent travel between Livonia, Farmington Hills, and Shelby Township.

Benefits

• Dental insurance
• Health insurance
• Paid time off