Director of Marketing

$120,000 - $130,000/Yr

Arrow Search Partners - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Director of Marketing will play a pivotal role in building out the marketing department for a privately owned real estate company. This position involves developing and executing strategic marketing plans for commercial and retail portfolios, leading social media strategies, and fostering relationships with key stakeholders to enhance the company's brand and engagement with tenants and the public.

Responsibilities

• Develop and execute strategic asset-level marketing plans and budgets for commercial and retail portfolios.
• Prepare comprehensive marketing reports to track campaign progress against business objectives and KPIs.
• Build and foster effective business relationships with internal and external stakeholders, including agency partners and the brokerage community.
• Produce and oversee social media campaign development and content creation strategy.
• Analyze the company's digital marketing plan and social media strategy, identifying weaknesses and providing recommendations for improvements.
• Collaborate with the Head of Marketing, technology team, and external agencies to enhance the CRM system and customer engagement strategies.
• Sustain and build an engaged online community and social media presence to attract and retain tenants and educate the public about the firm's brand.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5-6 years of experience preferably in the real estate industry.
• Experience in managing complex integrated marketing campaigns.
• Ability to effectively lead and influence direct and indirect teams to execute vision and drive success.
• Strong business acumen with excellent verbal and written communication skills.