DIRECTOR OF MARKETING

Golden Entertainment - Las Vegas, NV

Full-time - Senior

Las Vegas, NV

Accommodation

About the position

The Director of Marketing is responsible for the overall operational and strategic direction of the Marketing division, overseeing all activities related to casino and non-casino marketing. This role involves implementing marketing strategies, ensuring operational effectiveness, and coordinating various marketing programs, including brand strategy, customer relationship management, and events.

Responsibilities

• Hire, train, develop, measure performance, and discipline of division's leadership staff
• Develop, implement, execute, and achieve long and short-term divisional business strategies
• Formulate and operate within annual marketing plan, operating budget, and capital budget to accomplish goals and objectives
• Implement the Corporate marketing strategy
• Monitor competitive products, marketing activities and Players Club point structures
• Prepare and deliver monthly budget review
• Provide direction for player invitational events including tournaments, special shows and other balanced event programming to optimize rated player participation
• Collaborate with Corporate marketing regarding events and promotions, and direct marketing arenas
• Coordinate cross-marketing initiatives with other sister properties and strategic partners
• Work with Corporate Analytics team to evaluate trends and promotional results; use data to adjust future planning and events
• Participate in planning of advertising and promotion activities including print, online, and direct mail
• Ensure a consistent Corporate image throughout all product lines, promotional materials, and events on property
• Make decision and recommendation as to property-supported images and marketing strategies and campaigns
• Work collaboratively with property division heads to ensure the adherence of property branding guidelines and standards
• Ensure department efficiency and rectify any issues that deter work from being completed at a high level and on deadline
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, as they apply to the position
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company's guest service culture standards
• Perform other duties as assigned

Requirements

• Minimum five years experience performing same or similar job duties
• Previous management experience required, including project management and marketing analytics
• Previous experience working with or in the gaming industry required
• Must have the ability to effectively organize materials, set priorities, and provide feedback or follow up
• Must have excellent analytical and problem-solving skills
• Efficient using computers, including but not limited to MS Office
• Leadership ability to influence, develop, and empower team members to achieve objectives with a 'team' approach
• Proven experience providing high level of guest service
• Must be at least 21 years of age
• High school diploma or equivalent required
• Bachelor's or Associate's degree preferred
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify right to work in the United States