Director of Marketing

$100,000 - $120,000/Yr

Global It Resources - Brentwood, TN

Full-time - Mid Level

Brentwood, TN

About the position

The Director of Marketing at Global IT Resources is responsible for overseeing the day-to-day marketing and communication functions for a specific market. This role reports to the Regional Director of Consumer Engagement or the AVP of Marketing Operations and involves the development and implementation of consumer engagement strategies, media relations, and crisis communications. The ideal candidate will contribute to the development of strategic consumer engagement initiatives aimed at increasing volumes, enhancing reputation and brand awareness, and advancing business objectives across a growing network of hospitals and physician clinics. Additionally, the Director will create and manage initiatives tailored to the local market, including overseeing market-level marketing staff. In this position, the Director will collaborate closely with the consumer engagement team on branding, marketing, and advertising functions, including service line marketing and community/educational outreach. Regular communication of consumer engagement strategies and providing local intelligence to the broader consumer team is essential, with monthly reporting being a key responsibility. The Director will provide strategic leadership and counsel in marketing and communications, leveraging both organic and earned media to continually improve strategies and enhance impact and engagement. Ownership of local engagement needs is crucial, as the Director will work with the broader consumer team to develop and implement effective strategies. Team development is also a significant aspect of this role, as the Director will mentor, coach, develop, and manage the local market team to achieve organizational and professional goals. Collaboration with multiple internal teams, clients, and stakeholders at both the local and enterprise levels is expected, along with efforts to enhance consumer experiences in partnership with the consumer experience team and local operations. The Director will support the development of the local market strategic plan and the consumer team marketing plan, represent the organization at community and business meetings, make presentations, and promote existing or new services. Process optimization is another key responsibility, as the Director will collaborate with peers across the enterprise to optimize processes, create functional teams, and develop strategies for volume growth and reactivation of dormant patients.

Responsibilities

• Work closely with the consumer engagement team on branding, marketing, and advertising functions, including service line marketing and community/educational outreach.
• Regularly communicate consumer engagement strategies and provide local intelligence to the broader consumer team.
• Provide strategic leadership and counsel in marketing and communications.
• Leverage both organic/earned media to continually improve strategies and enhance impact and engagement.
• Take ownership of local engagement needs and collaborate with the broader consumer team to develop and implement effective strategies.
• Mentor, coach, develop, and manage the local market team to achieve organizational and professional goals.
• Collaborate with multiple internal teams, clients, and stakeholders at both the local and enterprise levels.
• Work with the consumer experience team and local operations to improve consumer experiences.
• Support the development of the local market strategic plan and the consumer team marketing plan.
• Represent the organization and/or department at community and business meetings, make presentations, and promote existing or new services.
• Collaborate with peers across the enterprise to optimize processes, create functional teams, and develop strategies for volume growth and reactivation of dormant patients.

Requirements

• Bachelor's degree in Marketing, Journalism, Public Relations or related field.
• Master's Degree preferred.
• Two or more years management experience, preferably in fast-paced hospital based marketing.
• Strong written and oral communication skills are essential.
• Strong supervisory and leadership skills are necessary.
• Self-motivated and take ownership of assignments.
• Ability to listen effectively to internal and external customers and understand instructions.
• Demonstrated ability to address and resolve issues.
• Strong understanding of business concepts and the ability to communicate a vision and execute details.
• Ability to positively influence employees and stakeholders.

Nice-to-haves

• Experience in process optimization (1 year preferred).
• Marketing for a healthcare organization (1 year preferred).
• Working at a Director level in marketing (1 year preferred).
• Managing director reports (1 year preferred).

Benefits

• Relocation assistance
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance