About the position
The Director of Marketing plans and directs all aspects of marketing, advertising, and promotional activities. This role involves identifying, developing, and evaluating marketing strategies based on knowledge of company objectives, market characteristics, and cost/markup factors. The Director formulates, directs, and coordinates marketing activities and policies to promote products and services, working closely with peer managers and other stakeholders. Additionally, the Director initiates market research studies and analyzes their findings, making recommendations to the management team based on this research. The position serves as the primary interface with digital marketing vendors and oversees overall coordination of social media.
Responsibilities
- Plans and directs all aspects of marketing, advertising, and promotional activities.
- Identifies, develops, and evaluates marketing strategy based on company objectives.
- Formulates, directs, and coordinates marketing activities and policies.
- Initiates market research studies and analyzes findings.
- Makes recommendations to management based on research.
- Serves as primary interface with digital marketing vendor.
- Coordinates social media activities.
Requirements
- Read, write, speak, and comprehend English.
- At least 18 years of age.
- Legal to work in the U.S.
- Reliable transportation to and from work.
- Available to work required days and times.
- Free of any illegal drug use, zero tolerance drug policy.
- Possess a BA/BS in Marketing or Business Administration.
- Knowledge of communication technologies such as smartphone, e-mail, and internet.
- Basic knowledge of web-design (WordPress) and graphics/photo imaging software.
- Expertise in social media platforms and their software.
