Director of Marketing

Cresten Properties - Sioux Falls, SD

Full-time - Senior

Sioux Falls, SD

About the position

The Director of Marketing at Cresten is a pivotal role responsible for developing and implementing strategic marketing initiatives aimed at driving growth and increasing market share for the company. This position requires a blend of creativity and analytical skills to enhance brand awareness and lead generation in the real estate development sector.

Responsibilities

• Develop and execute comprehensive marketing plans to drive brand awareness and lead generation
• Manage all aspects of digital marketing, including website development, SEO, SEM, social media, and email campaigns
• Oversee the creation of marketing collateral, including brochures, presentations, and advertisements
• Analyze market trends and competitor activity to identify new opportunities for growth
• Collaborate with internal teams to ensure brand consistency across all marketing channels
• Track and report on key performance metrics to measure the effectiveness of marketing campaigns
• Manage relationships with external vendors, agencies, and partners

Requirements

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of marketing experience, preferably in the real estate or property development industry
• Demonstrated track record of developing successful marketing strategies and campaigns
• Strong analytical skills and the ability to interpret data to drive decision-making
• Excellent communication and interpersonal skills
• Self-motivated with a strong attention to detail
• Experience with marketing automation tools and CRM systems