Director of Marketing

Farmlink Project - Cambridge, MA

Full-time - Senior

Cambridge, MA

About the position

The Farmlink Project is seeking a strategic, creative, and innovative Director of Marketing to lead our marketing initiatives and enhance our brand presence. This pivotal leadership role encompasses the management of The Farmlink Project's marketing team, focusing on various aspects including brand development, product marketing, and performance marketing. The Director of Marketing will play a crucial role in amplifying The Farmlink Project's brand awareness and driving digital fundraising efforts. This position requires a strong communicator and collaborator who can think outside the box to elevate The Farmlink Project's marketing strategies and outreach. In this role, you will be responsible for developing and executing comprehensive marketing strategies that align with our mission and goals. You will oversee the creation of compelling storytelling that resonates with our audience and drives engagement. Additionally, you will analyze marketing analytics to assess the effectiveness of campaigns and make data-driven decisions to optimize performance. Your leadership will guide the marketing team in executing innovative campaigns that not only promote our brand but also support our fundraising objectives. As the Director of Marketing, you will collaborate closely with the CEO, Head of Partnerships, and Director of Development to ensure that marketing efforts are aligned with organizational goals. You will manage a team of 2-3 marketing and creative professionals, providing mentorship and guidance to foster their growth and development. This role is essential in shaping the future of The Farmlink Project's marketing landscape and ensuring that our message reaches a wider audience.

Responsibilities

• Oversee The Farmlink Project's marketing team and initiatives.
• Develop and execute comprehensive marketing strategies to enhance brand awareness.
• Drive digital fundraising efforts through innovative marketing campaigns.
• Analyze marketing analytics to assess campaign effectiveness and optimize performance.
• Collaborate closely with the CEO, Head of Partnerships, and Director of Development.
• Manage and mentor a team of 2-3 marketing and creative professionals.

Requirements

• Proven experience in a marketing leadership role, preferably in a nonprofit or mission-driven organization.
• Strong understanding of brand development and storytelling techniques.
• Expertise in digital marketing and fundraising strategies.
• Excellent communication and collaboration skills.
• Ability to think creatively and strategically to drive marketing initiatives.

Nice-to-haves

• Experience in managing a marketing team.
• Familiarity with marketing analytics tools and platforms.
• Background in nonprofit marketing or fundraising.