Director of Marketing

$150,000 - $200,000/Yr

Unclassified - Tacoma, WA

Part-time - Senior

Tacoma, WA

About the position

Company Overview: Pella Windows and Doors is a leading manufacturer and distributor of high-quality windows and doors, committed to providing exceptional products and services to our customers. With a strong focus on innovation, sustainability, and customer satisfaction, we are dedicated to enhancing the beauty and energy efficiency of homes and businesses. Position Overview: We are seeking a dynamic and experienced Marketing Director to lead our marketing team. The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and sales growth. This role requires a strategic thinker with a proven track record in marketing leadership, exceptional communication skills, and a passion for the home improvement industry. Key Responsibilities: - Strategic Planning: Develop and implement marketing strategies and campaigns that align with Pella's business goals and objectives. - Brand Management: Oversee brand positioning, messaging, and consistency across all marketing channels to ensure a strong and cohesive brand identity. - Campaign Development: Lead the creation and execution of integrated marketing campaigns, including digital, print, and broadcast media, to drive customer engagement and sales. - Team Leadership: Manage and mentor the marketing team, fostering a collaborative and high-performance work environment. - Market Research: Conduct market research and competitive analysis to identify opportunities, trends, and customer insights that inform marketing strategies. - Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for all marketing activities. - Digital Marketing: Oversee digital marketing initiatives, including website management, SEO/SEM, social media, email marketing, and online advertising. - Content Creation: Drive content strategy and development, ensuring high-quality and relevant content across all channels. - Partnerships and Collaborations: Identify and establish strategic partnerships and collaborations to enhance brand visibility and market reach. - Sales Support: Collaborate with the sales team to develop marketing materials and campaigns that support sales efforts and drive lead generation. - Performance Tracking: Measure the effectiveness of marketing campaigns and initiatives (KPI's), and report on results to senior management.

Responsibilities

• Develop and implement marketing strategies and campaigns that align with Pella's business goals and objectives.
• Oversee brand positioning, messaging, and consistency across all marketing channels to ensure a strong and cohesive brand identity.
• Lead the creation and execution of integrated marketing campaigns, including digital, print, and broadcast media, to drive customer engagement and sales.
• Manage and mentor the marketing team, fostering a collaborative and high-performance work environment.
• Conduct market research and competitive analysis to identify opportunities, trends, and customer insights that inform marketing strategies.
• Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for all marketing activities.
• Oversee digital marketing initiatives, including website management, SEO/SEM, social media, email marketing, and online advertising.
• Drive content strategy and development, ensuring high-quality and relevant content across all channels.
• Identify and establish strategic partnerships and collaborations to enhance brand visibility and market reach.
• Collaborate with the sales team to develop marketing materials and campaigns that support sales efforts and drive lead generation.
• Measure the effectiveness of marketing campaigns and initiatives (KPI's), and report on results to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, including SEO/SEM, social media, email marketing, and online advertising.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team.
• Exceptional communication and interpersonal skills.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Experience in the home improvement or building materials industry is highly desirable.
• Proficiency in marketing software and tools, including CRM systems, marketing automation platforms, and analytics tools.

Nice-to-haves

• Experience in the home improvement or building materials industry is highly desirable.

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance