Director of Marketing

Dakota Supply Group - Fargo, ND

Full-time - Senior

Fargo, ND

Merchant Wholesalers, Durable Goods

About the position

The Director of Marketing at Dakota Supply Group (DSG) is a dynamic and results-oriented leader responsible for developing and executing comprehensive marketing strategies that drive brand growth and customer engagement. This role encompasses a wide range of responsibilities including digital marketing, brand management, business analytics, and event management, all aimed at aligning with the company's values and enhancing customer experiences. The position offers opportunities for hybrid or remote work and emphasizes a collaborative and respectful work environment.

Responsibilities

• Manage department day-to-day operations including customer focus, strategy, personnel and project schedules.
• Develop marketing plans to enhance the influence of online products or services with Digital Marketing and the Director of E-commerce.
• Responsible for digital campaign strategies, including integrated ad planning, audience/customer research, digital media plans and creative development.
• Measure and report the performance of all digital marketing campaigns against corporate goals (ROI and KPIs).
• Collaborate with Digital and Segment teams and vendors to create landing pages that optimize user experience.
• Leverage data, analytics, and segmentation to identify opportunities and insights for integrated marketing plans.
• Manage corporate travel and industry events including trade shows and customer engagement events.
• Oversee development, design, and production of all marketing collateral.
• Master and be responsible for the analytical understanding of customer behavior and business performance.
• Provide a single point of integration for DSG's marketing priorities, creating consistency with brand profiles across all platforms.

Requirements

• Bachelor's degree (B.S./B.A.) or equivalent from related experience in Business and/or Marketing, or related field.
• Minimum of 5 years of professional, relevant work experience in a marketing environment, focused on customer-first experience, managing teams, strategy, analytics, and leadership.
• Minimum of 2 years' experience with Digital and E-commerce platforms, including understanding Content Management System (CMS), Product Information Management (PIM) and Data Management Platforms (DMP).
• Exceptional writing and verbal communication skills.
• Expertise in marketing analytics tools (e.g., Google Analytics, Webtrends, etc.).
• Experience in setting up optimizing campaigns in platforms such as Google AdWords, LinkedIn Campaign Manager, Facebook Ad Manager.

Nice-to-haves

• Experience with advanced digital marketing best practices, including SEO/SEM, email marketing, and social media.
• Strong analytical problem-solving skills with a growth mindset.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee stock ownership plan
• Flexible spending account
• Health insurance
• Health savings account
• Paid Time Off (PTO)
• Paid parental leave
• Life insurance
• Short- and long-term disability insurance
• Discount on all DSG-supplied products
• Paid volunteer hours