Director of Marketing

$170,000 - $200,000/Yr

Ansa Biotechnologies - Emeryville, CA

Full-time - Senior

Emeryville, CA

Professional, Scientific, and Technical Services

About the position

The Director of Marketing at Ansa Biotechnologies will play a crucial role in driving the company's growth by enhancing its digital presence and shaping its brand. This position requires a blend of creativity and analytical skills to empower scientists globally and facilitate breakthroughs in health and environmental sustainability.

Responsibilities

• Spearhead digital marketing efforts to enhance online footprint and community engagement.
• Collaborate with the Product team to create compelling content that educates and inspires.
• Implement innovative inbound tactics and landing pages for lead capture and nurturing.
• Manage marketing automation platform and execute email campaigns to drive conversions.
• Develop social media strategy and manage profiles, particularly on LinkedIn.
• Monitor website user engagement and optimize web content for higher search engine rankings.
• Lead planning, organization, and execution of trade shows and events.
• Monitor and analyze marketing performance using KPIs and adapt strategies as necessary.
• Collaborate with the sales team to ensure effective lead qualification and nurturing.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, content creation, and lead generation strategies.
• Strong understanding of SEO, social media, email marketing, and analytics tools.
• Excellent communication and collaboration skills, with a talent for storytelling.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and a willingness to experiment.
• Experience in the biotech or scientific sector.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.