Director of Marketing

The Laurels Of Hendersonville - Hendersonville, TN

Full-time - Mid Level

Hendersonville, TN

Nursing and Residential Care Facilities

About the position

The Director of Marketing at The Laurels of Hendersonville plays a crucial role in managing the facility's census by fostering and maintaining positive relationships with various stakeholders, including hospitals, physician groups, community organizations, and insurers. This position is ideal for individuals with a background in health care sales and marketing, particularly those who enjoy working with seniors and their families to ensure they receive the best care during their post-acute stay. The Director will be responsible for creating and executing comprehensive sales and marketing plans and strategies tailored to the facility's needs. In this role, the Director will act as a liaison between the facility and the outside community, connecting daily with potential referral sources such as hospitals, physicians, insurers, case management companies, and health care agencies. Conducting facility tours for potential guests and their families is a key responsibility, as is performing admission screenings to determine the level of care, services required, equipment needs, and insurance coverage. The Director will also play a vital role in welcoming guests and their families upon admission, ensuring a smooth transition into the facility. The Laurels of Hendersonville is part of the Laurel Health Care Company, a national provider of skilled nursing, subacute, rehabilitative, and assisted living services. The organization is dedicated to achieving the highest standards of care across five states, including Michigan, Ohio, Virginia, North Carolina, and Indiana. The company prides itself on serving residents with compassion, concern, and excellence, believing that every individual deserves the best care each day. Joining the team at Laurel Health Care Company means becoming part of an experienced and hard-working group that values communication and collaboration. This position not only offers the opportunity to work in a fulfilling environment but also to help shape a legacy of care and support for seniors and their families.

Responsibilities

• Act as a liaison between the facility and the outside community.
• Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies, and health care agencies.
• Create and execute facility sales and marketing plans and strategies.
• Conduct facility tours for potential guests and families.
• Conduct admission screenings of potential guests; determine level of care, services required, equipment needs, and insurance coverage as needed.
• Welcome guests and families upon admission.

Requirements

• Bachelor's degree preferred.
• Experience in health care sales, marketing, insurance, or commensurate education preferred.
• Experience in managed care or insurance preferred.

Benefits

• Comprehensive health insurance - medical, dental, and vision
• 401K with matching funds
• Voluntary benefit allowing associates to access their pay when needed
• Paid time off (beginning after six months of employment)
• Paid holidays
• Flexible scheduling
• Tuition reimbursement and student loan forgiveness