Director of Marketing

$100,000 - $120,000/Yr

Unclassified - Colorado Springs, CO

posted 3 months ago

Full-time - Senior
Colorado Springs, CO

About the position

The Director of Marketing will play a pivotal role in shaping the marketing strategies of our company, which has been a cornerstone of development in Colorado Springs for over 50 years. This position requires a dynamic leader who can develop and implement innovative marketing strategies that align with our company objectives and drive growth and revenue. The successful candidate will oversee a talented marketing team, ensuring that all projects are completed on time and within budget while maintaining the highest standards of quality and effectiveness. In this role, the Director of Marketing will manage various digital advertising campaigns, including social media, email marketing, and search engine optimization (SEO). They will lead content production efforts, creating high-quality content for our website, blog, and other marketing materials that resonate with our target audience. Collaboration with other departments is essential to ensure consistency in messaging and branding across all platforms. The Director will also be responsible for analyzing market trends and adjusting marketing efforts as necessary to stay ahead of the competition. Managing the marketing budget effectively and optimizing spending for maximum return on investment (ROI) will be crucial to the success of the marketing initiatives. This position offers an exciting opportunity to make a significant impact on the company's growth and the community's development.

Responsibilities

  • Develop and execute marketing strategies that align with company objectives
  • Manage marketing team to ensure projects are completed on time and within budget
  • Oversee digital advertising campaigns, including social media, email marketing, and SEO
  • Lead content production efforts, including creating high-quality content for our website, blog, and other marketing materials
  • Collaborate with other departments to ensure consistency in messaging and branding
  • Analyze market trends and adjust marketing efforts as necessary
  • Manage marketing budget and optimize spending for maximum ROI

Requirements

  • Bachelor's degree in Marketing or related field
  • 5+ years of experience in a marketing leadership role
  • Strong leadership and management skills
  • Proven track record of developing and executing successful marketing campaigns
  • Expertise in digital advertising and content production
  • Ability to manage budgets and optimize spending
  • Excellent communication and collaboration skills

Benefits

  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Retirement plan
  • Vision insurance
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