Director of Marketing

Unclassified - Virginia Beach, VA

Full-time - Senior

Virginia Beach, VA

About the position

The Busch Group, which includes Busch Vacuum Solutions, Pfeiffer Vacuum, and Centrotherm, is seeking a dynamic and experienced Director of Marketing to lead and execute strategic marketing initiatives aimed at increasing market share and brand presence across the United States. In this key leadership role, you'll be responsible for developing and implementing a comprehensive marketing strategy that unifies and elevates all the brands within The Busch Group. The ideal candidate will have a robust background in leading strategic campaigns that drive revenue and profit, with a strong focus on B2B marketing, digital marketing, analytics, and campaign execution. They should possess strong leadership skills, a proactive mindset, and the ability to manage multiple projects and teams effectively. Your expertise will be pivotal in shaping our product positioning and solutions offerings, ensuring that we effectively reach and engage our target audience across diverse industries, while strengthening the presence of The Busch Group in the United States. If you are a strategic thinker with a passion for driving marketing excellence, apply NOW for an opportunity to find out why The Busch Group is an amazing place to work!

Responsibilities

• Develop and implement a comprehensive marketing strategy for The Busch Group.
• Lead and execute strategic marketing initiatives to increase market share and brand presence.
• Manage multiple projects and teams effectively to ensure timely execution of marketing campaigns.
• Shape product positioning and solutions offerings to engage target audiences across diverse industries.
• Oversee core marketing capabilities including trade shows, experiential marketing, digital marketing, and marketing analytics.
• Collaborate with cross-functional teams to drive marketing excellence and achieve business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 8-10 years of progressive marketing experience, with increasing responsibilities and leadership roles.
• At least 5 years of experience in B2B marketing, preferably within industrial or capital equipment sectors.
• Proven experience in managing core marketing capabilities, including trade shows, experiential marketing, digital marketing (SEO/SEM), and marketing analytics.
• Strong background in managing people, budgets, and third-party organizations.

Nice-to-haves

• Professional certification or accreditation in digital marketing is preferred.
• Experience in employer branding and community engagement.
• E-commerce strategy development.
• Business intelligence and marketing analytics.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• On-the-job training
• Opportunities for advancement
• Paid time off
• Tuition reimbursement
• Legal Plan