Director of Marketing

Seadream Yacht Club - Fort Lauderdale, FL

Full-time - Director

Fort Lauderdale, FL

Administrative and Support Services

About the position

The Director of Marketing is responsible for executing a global marketing strategy developed in collaboration with the Executive team. This role focuses on brand awareness, customer acquisition, retention, and revenue generation through various marketing channels. The Director will lead the marketing team, manage campaigns, and ensure the effectiveness of marketing efforts across all platforms.

Responsibilities

• Implement marketing strategies to create brand awareness, lead generation, and sales revenue.
• Create and execute integrated direct response strategies for customer acquisition and retention.
• Monitor and report regularly on the performance of all marketing efforts.
• Lead, manage, and develop the marketing team, including recruiting and onboarding new members.
• Plan and execute promotional campaigns, new product releases, and seasonal sales.
• Produce content aligned with the company's brand positioning for all media outlets.
• Ensure the website and consumer booking engine deliver a best-in-class experience.
• Manage CRM responsibilities including data collection, accuracy, campaigns, and lead distribution.
• Create and manage the marketing budget, allocating resources based on performance.
• Implement drip campaigns and enhance booked guest experiences.

Requirements

• Proven experience as a marketing director or in a similar role.
• Excellent leadership and organizational skills.
• Strong analytical and creative thinking abilities.
• Proficiency in marketing software and tools.
• Bachelor's degree in Marketing or Business Administration.
• Understanding of all marketing channels, including digital.

Nice-to-haves

• Travel industry experience.