Director of Marketing

$120,000 - $150,000/Yr

Suited Connector - Englewood, CO

Full-time - Senior

Hybrid - Englewood, CO

Professional, Scientific, and Technical Services

About the position

The Director of Marketing at Suited Connector (SuCo) is a strategic and innovative leader responsible for driving performance marketing and customer acquisition. This role involves leveraging extensive knowledge in performance marketing channels to optimize campaigns, manage budgets, and lead a team towards achieving growth objectives. The ideal candidate is data-driven, analytical, and possesses strong leadership skills to guide the marketing team effectively.

Responsibilities

• Manage the daily operations of lead-buying, including optimizing lead quality.
• Monitor the health of campaigns and provide suggestions and recommendations related to campaign effectiveness.
• Hold the broader marketing team accountable to deliver against joint initiatives to increase traffic growth.
• Communicate and train the marketing team on best practices and key insights.
• Manage overall digital marketing budget and allocation; understand spend effectiveness and needed optimizations.
• Employ data-driven strategy to build and execute a digital testing roadmap across messaging, creative, audience, frequency, and channel mix.
• Oversee team management (internal, agencies, contractors) and tools, including setting budgets, defining objectives, and monitoring workflow.
• Work with cross-functional team members to ensure high frequency of testing and creative asset flow.
• Own regular and clear communication of performance marketing performance against goals.

Requirements

• 4+ years of web marketing, direct response, last click user acquisition, and demand generation experience.
• 2+ years working directly with Facebook or Google Display Network (GDN).
• Demonstrated leadership experience in driving change and managing to KPIs.
• Strong understanding of paid media channels and industry trends.
• Highly analytical and data-driven with a track record of producing high-quality results.
• Ability to learn quickly and assess priorities based on impact, level of effort, and bandwidth.

Nice-to-haves

• Experience with Facebook, Google Display, and Gemini advertising platforms.
• Strong organizational skills and ability to work with cross-functional teams.

Benefits

• Remote and hybrid work options.
• Generous Flexible Time Off (FTO).
• 10 company paid holidays annually.
• Multiple health insurance plans, including vision and dental insurance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) contributions.
• Matching 401k with immediate vesting.
• Pet insurance and gym reimbursement.
• Career and professional growth opportunities.
• Social events such as BBQs, mixers, and trivia.