Director of Marketing

$170,000 - $200,000/Yr

Ansa Biotechnologies - Emeryville, CA

Full-time - Director

Emeryville, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a dynamic Director of Marketing to play a pivotal role in our ambitious growth plans. The ideal candidate will be at the intersection of creativity and analytics, passionate about shaping the brand and driving our digital presence to new heights. Your work will directly contribute to empowering scientists across the globe, facilitating breakthroughs that address critical issues in health and environmental sustainability.

Responsibilities

• Spearhead our digital marketing efforts, utilizing a mix of channels to enhance our online footprint and engage with our community.
• Collaborate closely with the Product team to create compelling content that educates, informs, and inspires.
• Implement innovative inbound tactics, landing pages, to capture and nurture leads.
• Management of marketing automation platform, design and execute email campaigns that deliver value to our audience while driving conversions.
• Develop social media strategy and manage our profiles, particularly on LinkedIn, to foster community engagement and promote our groundbreaking technology.
• Monitor website user engagement and performance, optimize web content to secure higher rankings on search engines.
• Lead the planning, organization and execution of Ansa's trade shows and events.
• Monitor and analyze marketing performance using KPIs and other metrics, adapting strategies as necessary to achieve our goals.
• Work closely with the sales team to ensure leads are effectively qualified and nurtured.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, content creation, and lead generation strategies.
• Strong understanding of SEO, social media, email marketing, and analytics tools.
• Excellent communication and collaboration skills, with a talent for storytelling.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and a willingness to experiment.
• Experience in the biotech or scientific sector.

Benefits

• A chance to be part of a company that's transforming the future of science.
• A collaborative, inclusive, and dynamic work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Salary Range $170k-$200k