DIRECTOR OF MARKETING

Unclassified - Fort Lauderdale, FL

Full-time - Director

Fort Lauderdale, FL

About the position

Stretch Zone is currently seeking a rockstar Director of Marketing to be part of our team! Successful candidates will be detail-oriented, agile, highly responsive, and capable of handling multiple projects at once. We are looking for someone who is both creative and energetic. A self-starter with excellent communication and problem-solving skills. Someone who is an organized and analytical thinker with the discipline to take ownership of projects and see them through. If you love seeing the results of your hard work and are looking to take your marketing career to the next level with a great company, this is the position for you. This person will support the SVP of Marketing and work with the internal Marketing team in executing the department's marketing plan and fulfilling marketing needs.

Responsibilities

• Collaborate with the Marketing Team to plan, execute, and support omnichannel marketing campaigns - organic and paid, including but not limited to social media, PPC, print, email and others.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Conduct analysis to evaluate the effectiveness of each marketing campaign and provide key findings to stakeholders and recommendations for optimization.
• Track and process invoices and budgets relating to marketing plan execution.
• Oversee the Internal Intranet - file management, bulletins and announcements, marketing collateral, responding and moderating support forums as necessary.
• Coordination, management and troubleshooting of third-party vendors, as well as integrations to the network.
• Oversee the onboarding, offboarding and ownership transfer of studios from a marketing perspective.
• Oversee the onboarding, offboarding, and performance of approved vendors in the system.
• Maintain master marketing databases for Franchise network including but not limited to vendors, participation of various programs, charity participation etc.
• Collaborate with 3rd parties to maintain and troubleshoot marketing platforms - social management and email management.
• Website support as needed.
• Event support - annual meetings, board meetings, etc.
• Event strategy for locations - build from the ground up - plan, process, execution.
• Regional co-op marketing.
• Manage franchise sales marketing initiatives.
• Manage and help facilitate PR opportunities.
• Collaborate on, manage and support content strategy and calendar(s).
• Manage manuals/documents for the department.
• Reporting as necessary - weekly/monthly, by vertical, etc.
• Miscellaneous internal marketing support for openings, training, and Senior Leadership needs.
• FAC call participation, follow ups and executions.
• Assist in the preparation of regularly scheduled reports.
• Ensure alignment with other initiatives within functional sub-teams/areas.
• Maintain a personal commitment to meeting the needs of customers.
• Comply with the scheduling as directed by SVP of Marketing.
• Work a minimum of 40 hours a week unless directed otherwise by your direct supervisor.
• Maintain a positive attitude at all times when working with others.
• Other duties as assigned.
• Dress professionally according to current dress code standards as highlighted in the company handbook.
• Must be able to manage time effectively.
• Must be proficient in Stretch Zone techniques, process and procedures.

Requirements

• Bachelor's degree in marketing, communications, advertising, or a related field.
• Franchise, Multi Location, or related experience required.
• Excellent verbal and written communication skills, spelling and grammar are crucial.
• Excellent time management and organizational skills and comfortable working in a fast-paced, deadline-driven environment.
• High level of professionalism and strong team player.
• Exceptional project management skills with a keen eye for detail.
• Passionate, creative thinker with exceptional analytical skills.
• Self-directed and agile, with the ability to adapt strategies quickly as needed.
• Working knowledge of Adobe Creative Suite programs as well as all MS Office Suite of tools (SharePoint, Word, PowerPoint, Outlook, Excel, and Teams).
• Familiarity with various content platforms, including WordPress, email marketing, social media, blogs, and print media.
• The ability to stay up to date on content and consumer trends, as well as advancements in technology.
• Independent worker with the ability to thrive with minimal supervision.
• Strong interpersonal skills to collaborate effectively with team members and stakeholders.
• Capacity to manage multiple projects with diverse objectives simultaneously.

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Health insurance
• Paid time off