Director Of Marketing

iHeartMedia - Hartford, CT

Full-time - Director

Hartford, CT

501-1,000 employees

Broadcasting and Content Providers

About the position

The Director of Marketing at iHeartMedia is responsible for overseeing the marketing and promotions department in the Hartford, CT market. This role involves developing and executing marketing strategies, managing a team, and collaborating with sales and programming teams to enhance brand awareness and revenue opportunities. The ideal candidate will have a strong background in marketing, leadership skills, and a thorough understanding of digital marketing and radio programming essentials.

Responsibilities

• Overseeing marketing and promotions department.
• Evaluating and developing marketing and promotion strategies and plans.
• Planning, directing, and coordinating marketing and promotions efforts.
• Communicating the marketing and promotions plan.
• Researching competitors to stay current.
• Working with sales and programming teams to develop successful strategies and campaigns.
• Collaborating with leadership to make high-level decisions regarding brand direction.
• Creating and maintaining a successful brand and image that attracts listeners.
• Developing and managing budgets and advertising campaigns.
• Building brand awareness and positioning.
• Supporting sales and programming efforts.
• Coordinating marketing projects from start to finish.
• Organizing major events.
• Overseeing and managing all activities related to iHeartLife.
• Brainstorming and creating social media and digital strategies.
• Creating, growing, and maintaining email databases.
• Recapping events and promotions once completed.

Requirements

• 6-10 years of proven experience in marketing and promotions including running a successful team.
• Proven marketing campaign experience.
• Effective time management skills and the ability to multitask.
• Strong copywriting skills.
• Attention to detail.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written, and oral communication skills.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Experience with digital marketing forms such as social media marketing and content marketing preferred.

Nice-to-haves

• Technical knowledge of digital content, social platforms, and streaming applications in radio.
• Ability to assist in maximizing terrestrial and digital revenue opportunities.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid holidays
• Vision insurance