Universal Health Services - Washington, DC
posted 4 months ago
The George Washington University Hospital (GWU Hospital) is seeking a Director of Marketing and Communications who will be responsible for the operational management and strategic planning of the marketing and communications functions of the hospital. This role is critical as it encompasses a 24-hour, 7-day-a-week responsibility, ensuring that the hospital's marketing strategies align with its mission to provide high-quality healthcare and world-class service. The Director will oversee the development and implementation of comprehensive marketing plans that strategically position the hospital in the marketplace, leveraging both traditional and non-traditional media outlets to enhance the hospital's visibility and reputation. As an academic medical center, GWU Hospital serves a diverse patient population, including residents and national leaders, and offers specialized care in areas such as cardiac, cancer, neurosciences, women's health, trauma, and advanced surgical procedures. The Director will play a pivotal role in communicating the hospital's capabilities and services to the community, ensuring that the messaging reflects the hospital's commitment to excellence in healthcare and education. The position requires a deep understanding of brand management and the ability to define and execute marketing strategies that resonate with the hospital's mission and values. The ideal candidate will be committed to fostering a culture where every moment matters, not only for patients but also for employees and the surrounding community. This role is integral to the hospital's efforts to maintain its status as a leading healthcare provider in the region, and the Director will work closely with various stakeholders to enhance the hospital's outreach and engagement efforts.