Director of Marketing

$96,888 - $142,888/Yr

Credit Union 1 - Anchorage, AK

Full-time - Senior

Anchorage, AK

Credit Intermediation and Related Activities

About the position

The Director of Marketing at Credit Union 1 is a pivotal role responsible for leading the marketing strategy and initiatives that align with the credit union's strategic vision and operational goals. This position requires a comprehensive understanding of branding, marketing, and communications, as well as the ability to manage a significant budget effectively. The Director will own the annual marketing plan, budget, and goals, which include key sponsorships, advertising, member communications, product marketing, and various campaigns aimed at driving member acquisition, retention, and engagement. In this role, the Director will develop and implement comprehensive marketing strategies and campaigns that not only enhance member experience but also ensure that all marketing efforts are in sync with the credit union's overall strategic objectives. The position involves driving partnership marketing strategies and executing initiatives that create awareness and business development opportunities. The Director will also be responsible for identifying, tracking, and reporting on key performance indicators (KPIs) that are tied to the strategic goals of the organization and the marketing department's efforts. Collaboration is key in this role, as the Director will work across various functional areas of the organization to support key initiatives and ensure a consistent member experience across all communication channels. The position also entails managing marketing policies, processes, and standard operating procedures, as well as partnering with internal stakeholders to enhance the digital experience of Credit Union 1. Utilizing technology and analytics to identify marketing trends and overseeing a comprehensive annual advertising strategy are also critical components of this role. The Director will collaborate with both internal content and creative teams and external vendors to ensure an integrated marketing strategy is executed effectively across all channels. Additionally, the Director is expected to demonstrate support for the corporate mission, vision, and values, maintain positive working relationships within the department, and engage in community service activities as part of the management staff's responsibilities. This may include serving on non-profit boards, participating in fundraisers, and attending management-mandated events. The role may require occasional travel and work outside of normal business hours, including weekends, to fulfill the responsibilities effectively.

Responsibilities

• Own annual marketing plan, budget, and goals including key sponsorships, advertising, member communications, product marketing, and campaigns.
• Develop and implement comprehensive marketing strategies and campaigns to drive member acquisition, retention, and engagement.
• Ensure all marketing efforts align with the credit union's strategic vision and operating plan.
• Drive partnership marketing strategy and execution to create awareness and business development opportunities.
• Identify, track, and report on KPIs tied to strategic organizational goals and department efforts.
• Work across functional areas to support key initiatives and ensure a consistent member experience throughout communication channels.
• Responsible for marketing policies, processes, and standard operating procedures.
• Partner with internal stakeholders to expand CU1's digital experience.
• Utilize technology and analytics to identify marketing and industry-specific trends.
• Build and manage a comprehensive annual advertising strategy and oversee media buying vendor relationships and budget.
• Collaborate with internal content and creative teams and external vendors to ensure an integrated marketing strategy is executed across all communication channels.

Requirements

• A 4-year degree in marketing, communication, or related field.
• Minimum of 7 years of experience in branding, marketing, or communications, and 2 years of managerial experience.
• Proven track record of leading successful marketing and brand strategies.
• Knowledge of the budgeting process and budget tracking and ownership.
• Ability to work with multiple stakeholders to drive alignment and implementation.
• Ability to engage with leadership, work collaboratively and effectively influence across levels.
• Self-starter with the ability to operate in a fast-paced environment with changing priorities and still meet deadlines.

Benefits

• Full-time position with a competitive salary range of $96,888 - $142,888 per year.
• Opportunities for community service and engagement in social services events.