Unclassified - New Hope, MN
posted 4 months ago
The Director of Marketing position is a pivotal role responsible for crafting and implementing comprehensive marketing strategies that enhance brand visibility, drive customer acquisition, and foster revenue growth across MMT and its subsidiaries in the Americas, Europe, and Asia. This position demands strategic acumen, exceptional leadership capabilities, and a profound grasp of digital marketing, market dynamics, and consumer trends. The successful candidate will be tasked with formulating marketing strategies, overseeing marketing operations, managing advertising initiatives, conducting market intelligence activities, developing pricing strategies, coordinating Marcom efforts, handling public relations, and spearheading in-store launch campaigns. Key responsibilities include developing and implementing strategic marketing plans to achieve company objectives and revenue targets for both US and global markets. The Director will oversee all aspects of marketing, including branding, product marketing, digital marketing, advertising, public relations, and events. This role also involves trade show planning, organization, and management, as well as building campaigns and facilitating execution for new product launches and events. The Director will create content such as press releases, email messaging, and social media posts, while driving digital marketing initiatives, including SEO/SEM, social media, email marketing, and content marketing, to generate leads and enhance brand visibility. Collaboration with cross-functional teams is essential to align marketing strategies with sales, product development, and customer success initiatives. The Director will conduct market research and analysis to identify market trends, competitive positioning, and customer needs, using insights to inform marketing strategies. Additionally, managing marketing budgets, allocating resources effectively, and optimizing marketing investments for maximum ROI are critical components of this role. The Director will develop and maintain strong relationships with media outlets, industry influencers, and strategic partners to amplify brand reach and thought leadership. Regular measurement and analysis of marketing performance metrics will be required, providing reporting to executive leadership and making data-driven recommendations for continuous improvement. Leading a team of marketing professionals, the Director will provide guidance, coaching, and mentorship to drive performance and career development.