Director of Marketing

Bender Midwest Properties - Sioux Falls, SD

Full-time - Senior

Sioux Falls, SD

Real Estate

About the position

The Director of Marketing at Bender Commercial Real Estate is a leadership role focused on driving brand awareness and implementing innovative marketing strategies within the commercial real estate sector. This position requires a strategic thinker who can develop comprehensive marketing plans that align with business objectives, enhance customer engagement, and foster collaboration within the team. The ideal candidate will be responsible for overseeing all marketing initiatives, from digital campaigns to public relations, ensuring the brand stands out in a competitive market.

Responsibilities

• Develop and execute strategic marketing initiatives that drive growth, enhance brand awareness, and elevate customer engagement within the highly competitive real estate sector.
• Conduct market research and competitive analysis to identify opportunities and threats and adjust marketing strategies accordingly.
• Oversee the creation of marketing collateral, promotional materials, and digital content that resonates with target audiences and effectively communicate our value proposition.
• Manage marketing budgets and optimize spending to maximize ROI across various channels.
• Analyze marketing metrics and KPIs to track performance, identify trends, and optimize campaigns for continuous improvement.
• Stay ahead of industry trends, emerging technologies, and best practices.

Requirements

• Bachelor's degree in marketing, business administration, or related field.
• Minimum of 5 years of experience in marketing.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, SEO, and analytics tools.
• Excellent communication and interpersonal skills, with the ability to build relationships at all levels.
• Strong organizational skills with an emphasis on managing time effectively, prioritizing tasks and developing systems to achieve marketing goals.

Nice-to-haves

• Creative thinker with exceptional problem-solving skills and a passion for innovation.

Benefits

• Competitive Pay
• Health
• Vision
• Dental
• Life
• FSA (Health/Dependent Care)
• AFLAC
• PTO
• Paid Holidays
• Paid Volunteer Hours
• Summer Hours
• 401K