About the position
The Director of Marketing is responsible for creating, implementing, and executing the club's brand identity and marketing strategies. This role involves overseeing the club's digital presence, managing social media strategies, and guiding media buying and sponsorship activations to enhance fan engagement and the overall gameday experience.
Responsibilities
- Oversee the club's overall content, media and branding strategy and execution.
- Oversee Club's digital presence, including creation of new content, growth of platform followership, and creativity in staying on the forefront of new social media platforms.
- Collaborate on all design elements for use in social media, in-stadium digital signage, advertising/marketing pieces, merchandise, and other.
- Direct and manage all efforts related to fan engagement year-round, and lead the overall gameday fan experience.
- Assist in the development of Promotional nights, theme nights and other events.
- Work with sponsorship sales to ensure all sponsor content and assets are delivered.
- Work with ticketing department to drive ticket sales through marketing strategies.
- Develop promotional partnerships with media outlets and other local vendors to promote RiverDogs games.
- Analyze and interpret data from campaigns to gauge effectiveness.
- Assist in Digital Marketing strategies and campaign development.
- Assist assistant general manager in overseeing media buying strategy, execution, and relationships.
- Manage grassroots/trade marketing plan.
- Manage gameday staff and interns related to marketing department.
- Manage and supervise department staff to ensure deadlines and projects are completed.
- Create and implement standards for brand identity.
- Act as a clearinghouse for all marketing pieces across all departments.
- Participate in the club's promotional brainstorm and lead the discussion in how promotional themes will be promoted and marketed.
- Collaborate with video production director for additional content creation needs.
Requirements
- College degree
- Experience in managing non-personal social media accounts
- Experience in media buying, trades and advertising placement
- Some sales experience, a plus
- Strong design sense, and familiarity with Adobe suite of products (including Photoshop and Illustrator)
- Superior communication skills
- Exceptional customer service skills
- Ability and willingness to exercise discretion and independent judgment.
